Neo-PR: Public Relations in a Postmodern World
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang Inc., International Academic Publishers
2016
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 URL des Erstveröffentlichers |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (146 Seiten) |
| ISBN: | 9781453916605 |
Internformat
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| 505 | 8 | |a Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world | |
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Datensatz im Suchindex
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| author | Caldiero, Christopher |
| author_facet | Caldiero, Christopher |
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| author_sort | Caldiero, Christopher |
| author_variant | c c cc |
| building | Verbundindex |
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| contents | Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world |
| ctrlnum | (ZDB-114-LAC)9781453916605 (OCoLC)1317689971 (DE-599)BVBBV048208280 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| id | DE-604.BV048208280 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:48:02Z |
| indexdate | 2024-07-10T09:32:02Z |
| institution | BVB |
| isbn | 9781453916605 |
| language | English |
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| publishDate | 2016 |
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| spelling | Caldiero, Christopher Verfasser aut Neo-PR Public Relations in a Postmodern World Christopher Caldiero 1st, New ed New York Peter Lang Inc., International Academic Publishers 2016 1 Online-Ressource (146 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Postmoderne (DE-588)4115604-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Postmoderne (DE-588)4115604-3 s DE-604 Erscheint auch als Druck-Ausgabe 9781433125348 Erscheint auch als Druck-Ausgabe 9781454196419 Erscheint auch als Druck-Ausgabe 9781454196488 https://www.peterlang.com/view/product/30746?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Caldiero, Christopher Neo-PR Public Relations in a Postmodern World Christopher Caldiero examines new ways of thinking about public relations practice in today's technological and postmodern world. His concept of «Neo-PR» and its thought-provoking principles re-examines and re-frames modernistic notions of public relations for today's burgeoning PR practitioners. The book begins by looking at the historical development of the public relations field in the context of the modernism movement of the early twentieth century. Drawing parallels to this movement, Caldiero argues that public relations practice was inevitably shaped by modernistic thinking. Using a series of recent and prevalent public relations cases, he then shines new light on different ways public relations can and must be practiced in our different world. These cases and organizations include the British Petroleum Deepwater Horizon crisis, Susan G. Komen and Planned Parenthood, The Boy Scouts of America, Penn State University, and SeaWorld. Neo-PR: Public Relations in a Postmodern World re-conceptualizes public relations as we've come to know it, and helps to prepare today's undergraduate and graduate public relations students for our postmodern world Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Postmoderne (DE-588)4115604-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4115604-3 |
| title | Neo-PR Public Relations in a Postmodern World |
| title_auth | Neo-PR Public Relations in a Postmodern World |
| title_exact_search | Neo-PR Public Relations in a Postmodern World |
| title_exact_search_txtP | Neo-PR Public Relations in a Postmodern World |
| title_full | Neo-PR Public Relations in a Postmodern World Christopher Caldiero |
| title_fullStr | Neo-PR Public Relations in a Postmodern World Christopher Caldiero |
| title_full_unstemmed | Neo-PR Public Relations in a Postmodern World Christopher Caldiero |
| title_short | Neo-PR |
| title_sort | neo pr public relations in a postmodern world |
| title_sub | Public Relations in a Postmodern World |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Postmoderne (DE-588)4115604-3 gnd |
| topic_facet | Öffentlichkeitsarbeit Postmoderne |
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