Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang Inc., International Academic Publishers
2014
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (304 Seiten) |
| ISBN: | 9781453913550 |
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| 505 | 8 | |a The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies | |
| 505 | 8 | |a «Jim Macnamara sets the stage for a long-needed dialogue between journalism and public relations, defining their respective roles and the relationship between the two fields. The evidence of their interdependence is abundant, and this dialogue is essential in today's crowded communication landscape. Both journalism and PR have fringe operators and high-minded operators ... significant codes of practice grounded in transparency must become paramount in both journalism and PR. The scholarly background needed to advance professional excellence is detailed in this book.» (Max McCombs, University of Texas) «A sharp and astringent account of the love that dares not speak its name - PR and journalism. Jim Macnamara's book challenges stereotypes and makes a compelling case for the positive role PR can play in our democracy and our media, while at the same time cautioning about some PR practices and calling for improved standards and transparency in both journalism and PR.» (Catharine Lumby, Macquarie University) | |
| 505 | 8 | |a «Jim Macnamara sets the stage for a long-needed dialogue between journalism and public relations, defining their respective roles and the relationship between the two fields. The evidence of their interdependence is abundant, and this dialogue is essential in today's crowded communication landscape. Both journalism and PR have fringe operators and high-minded operators ... significant codes of practice grounded in transparency must become paramount in both journalism and PR. The scholarly background needed to advance professional excellence is detailed in this book.» (Max McCombs, University of Texas) «A sharp and astringent account of the love that dares not speak its name - PR and journalism. Jim Macnamara's book challenges stereotypes and makes a compelling case for the positive role PR can play in our democracy and our media, while at the same time cautioning about some PR practices and calling for improved standards and transparency in both journalism and PR.» (Catharine Lumby, Macquarie University) | |
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| contents | The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies «Jim Macnamara sets the stage for a long-needed dialogue between journalism and public relations, defining their respective roles and the relationship between the two fields. The evidence of their interdependence is abundant, and this dialogue is essential in today's crowded communication landscape. Both journalism and PR have fringe operators and high-minded operators ... significant codes of practice grounded in transparency must become paramount in both journalism and PR. The scholarly background needed to advance professional excellence is detailed in this book.» (Max McCombs, University of Texas) «A sharp and astringent account of the love that dares not speak its name - PR and journalism. Jim Macnamara's book challenges stereotypes and makes a compelling case for the positive role PR can play in our democracy and our media, while at the same time cautioning about some PR practices and calling for improved standards and transparency in both journalism and PR.» (Catharine Lumby, Macquarie University) |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| spelling | Macnamara, Jim Verfasser aut Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths Jim Macnamara 1st, New ed New York Peter Lang Inc., International Academic Publishers 2014 1 Online-Ressource (304 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies «Jim Macnamara sets the stage for a long-needed dialogue between journalism and public relations, defining their respective roles and the relationship between the two fields. The evidence of their interdependence is abundant, and this dialogue is essential in today's crowded communication landscape. Both journalism and PR have fringe operators and high-minded operators ... significant codes of practice grounded in transparency must become paramount in both journalism and PR. The scholarly background needed to advance professional excellence is detailed in this book.» (Max McCombs, University of Texas) «A sharp and astringent account of the love that dares not speak its name - PR and journalism. Jim Macnamara's book challenges stereotypes and makes a compelling case for the positive role PR can play in our democracy and our media, while at the same time cautioning about some PR practices and calling for improved standards and transparency in both journalism and PR.» (Catharine Lumby, Macquarie University) Journalismus (DE-588)4028779-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Journalismus (DE-588)4028779-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Erscheint auch als Druck-Ausgabe 9781433124266 Erscheint auch als Druck-Ausgabe 9781433124273 Erscheint auch als Druck-Ausgabe 9781454197416 Erscheint auch als Druck-Ausgabe 9781454197423 https://www.peterlang.com/view/product/30594?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Macnamara, Jim Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies «Jim Macnamara sets the stage for a long-needed dialogue between journalism and public relations, defining their respective roles and the relationship between the two fields. The evidence of their interdependence is abundant, and this dialogue is essential in today's crowded communication landscape. Both journalism and PR have fringe operators and high-minded operators ... significant codes of practice grounded in transparency must become paramount in both journalism and PR. The scholarly background needed to advance professional excellence is detailed in this book.» (Max McCombs, University of Texas) «A sharp and astringent account of the love that dares not speak its name - PR and journalism. Jim Macnamara's book challenges stereotypes and makes a compelling case for the positive role PR can play in our democracy and our media, while at the same time cautioning about some PR practices and calling for improved standards and transparency in both journalism and PR.» (Catharine Lumby, Macquarie University) Journalismus (DE-588)4028779-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4028779-8 (DE-588)4043188-5 |
| title | Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths |
| title_auth | Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths |
| title_exact_search | Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths |
| title_exact_search_txtP | Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths |
| title_full | Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths Jim Macnamara |
| title_fullStr | Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths Jim Macnamara |
| title_full_unstemmed | Journalism and PR Unpacking 'Spin', Stereotypes, and Media Myths Jim Macnamara |
| title_short | Journalism and PR |
| title_sort | journalism and pr unpacking spin stereotypes and media myths |
| title_sub | Unpacking 'Spin', Stereotypes, and Media Myths |
| topic | Journalismus (DE-588)4028779-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Journalismus Öffentlichkeitsarbeit |
| url | https://www.peterlang.com/view/product/30594?format=EPDF |
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