Strategic Planning for Public Relations: Beginning the Journey
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang Inc., International Academic Publishers
2013
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (268 Seiten) |
| ISBN: | 9781453912645 |
Internformat
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| 245 | 1 | 0 | |a Strategic Planning for Public Relations |b Beginning the Journey |c Tricia Hansen-Horn, Adam E. Horn |
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| 505 | 8 | |a Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals | |
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Datensatz im Suchindex
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| author | Hansen-Horn, Tricia |
| author_facet | Hansen-Horn, Tricia |
| author_role | aut |
| author_sort | Hansen-Horn, Tricia |
| author_variant | t h h thh |
| building | Verbundindex |
| bvnumber | BV048208177 |
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| contents | Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals |
| ctrlnum | (ZDB-114-LAC)9781453912645 (OCoLC)1317696904 (DE-599)BVBBV048208177 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| id | DE-604.BV048208177 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:48:02Z |
| indexdate | 2024-07-10T09:32:02Z |
| institution | BVB |
| isbn | 9781453912645 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033589054 |
| oclc_num | 1317696904 |
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| physical | 1 Online-Ressource (268 Seiten) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Peter Lang Inc., International Academic Publishers |
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| spelling | Hansen-Horn, Tricia Verfasser aut Strategic Planning for Public Relations Beginning the Journey Tricia Hansen-Horn, Adam E. Horn 1st, New ed New York Peter Lang Inc., International Academic Publishers 2013 ©2014 1 Online-Ressource (268 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals Strategische Planung (DE-588)4309237-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategische Planung (DE-588)4309237-8 s DE-604 Horn, Adam E. Sonstige oth Erscheint auch als Druck-Ausgabe 9781433120916 Erscheint auch als Druck-Ausgabe 9781433120923 Erscheint auch als Druck-Ausgabe 9781454189992 Erscheint auch als Druck-Ausgabe 9781454190004 https://www.peterlang.com/view/product/30112?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hansen-Horn, Tricia Strategic Planning for Public Relations Beginning the Journey Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals Strategische Planung (DE-588)4309237-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4309237-8 (DE-588)4043188-5 |
| title | Strategic Planning for Public Relations Beginning the Journey |
| title_auth | Strategic Planning for Public Relations Beginning the Journey |
| title_exact_search | Strategic Planning for Public Relations Beginning the Journey |
| title_exact_search_txtP | Strategic Planning for Public Relations Beginning the Journey |
| title_full | Strategic Planning for Public Relations Beginning the Journey Tricia Hansen-Horn, Adam E. Horn |
| title_fullStr | Strategic Planning for Public Relations Beginning the Journey Tricia Hansen-Horn, Adam E. Horn |
| title_full_unstemmed | Strategic Planning for Public Relations Beginning the Journey Tricia Hansen-Horn, Adam E. Horn |
| title_short | Strategic Planning for Public Relations |
| title_sort | strategic planning for public relations beginning the journey |
| title_sub | Beginning the Journey |
| topic | Strategische Planung (DE-588)4309237-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Strategische Planung Öffentlichkeitsarbeit |
| url | https://www.peterlang.com/view/product/30112?format=EPDF |
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