Coming out of the Closet: Exploring LGBT Issues in Strategic Communication with Theory and Research
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang Inc., International Academic Publishers
2014
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 URL des Erstveröffentlichers |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (289 Seiten) |
| ISBN: | 9781453910559 |
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| 245 | 1 | 0 | |a Coming out of the Closet |b Exploring LGBT Issues in Strategic Communication with Theory and Research |c Natalie T.J. Tindall, Richard D. Waters |
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| 505 | 8 | |a Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large | |
| 505 | 8 | |a «Finally! A must-read for public relations practitioners, senior executives who manage or contract PR professionals, and scholars who now understand that diversity is no longer a black and white issue, but that it must embrace the total patchwork of our nation and the world. To engage the LGBT community's voice as an afterthought puts us all at a disadvantage. This book provides the undisputed evidence that confirmation bias is alive and well in our society and profession. It is up to each of us to help make the cultural shift to better understanding and inclusion.» (Cheryl Procter-Rogers, public relations consultant and past president and CEO of the Public Relations Society of America) | |
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| contents | Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large «Finally! A must-read for public relations practitioners, senior executives who manage or contract PR professionals, and scholars who now understand that diversity is no longer a black and white issue, but that it must embrace the total patchwork of our nation and the world. To engage the LGBT community's voice as an afterthought puts us all at a disadvantage. This book provides the undisputed evidence that confirmation bias is alive and well in our society and profession. It is up to each of us to help make the cultural shift to better understanding and inclusion.» (Cheryl Procter-Rogers, public relations consultant and past president and CEO of the Public Relations Society of America) |
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| spelling | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research Natalie T.J. Tindall, Richard D. Waters 1st, New ed New York Peter Lang Inc., International Academic Publishers 2014 ©2013 1 Online-Ressource (289 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large «Finally! A must-read for public relations practitioners, senior executives who manage or contract PR professionals, and scholars who now understand that diversity is no longer a black and white issue, but that it must embrace the total patchwork of our nation and the world. To engage the LGBT community's voice as an afterthought puts us all at a disadvantage. This book provides the undisputed evidence that confirmation bias is alive and well in our society and profession. It is up to each of us to help make the cultural shift to better understanding and inclusion.» (Cheryl Procter-Rogers, public relations consultant and past president and CEO of the Public Relations Society of America) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf LGBT (DE-588)7705503-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content LGBT (DE-588)7705503-2 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Marketing (DE-588)4037589-4 s Werbung (DE-588)4065541-6 s DE-604 Tindall, Natalie T.J. edt Waters, Richard D. edt Erscheint auch als Druck-Ausgabe 9781433119491 Erscheint auch als Druck-Ausgabe 9781433119507 Erscheint auch als Druck-Ausgabe 9781454191407 Erscheint auch als Druck-Ausgabe 9781454191414 https://www.peterlang.com/view/product/29918?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community's experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large «Finally! A must-read for public relations practitioners, senior executives who manage or contract PR professionals, and scholars who now understand that diversity is no longer a black and white issue, but that it must embrace the total patchwork of our nation and the world. To engage the LGBT community's voice as an afterthought puts us all at a disadvantage. This book provides the undisputed evidence that confirmation bias is alive and well in our society and profession. It is up to each of us to help make the cultural shift to better understanding and inclusion.» (Cheryl Procter-Rogers, public relations consultant and past president and CEO of the Public Relations Society of America) Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd LGBT (DE-588)7705503-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4037589-4 (DE-588)7705503-2 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research |
| title_auth | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research |
| title_exact_search | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research |
| title_exact_search_txtP | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research |
| title_full | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research Natalie T.J. Tindall, Richard D. Waters |
| title_fullStr | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research Natalie T.J. Tindall, Richard D. Waters |
| title_full_unstemmed | Coming out of the Closet Exploring LGBT Issues in Strategic Communication with Theory and Research Natalie T.J. Tindall, Richard D. Waters |
| title_short | Coming out of the Closet |
| title_sort | coming out of the closet exploring lgbt issues in strategic communication with theory and research |
| title_sub | Exploring LGBT Issues in Strategic Communication with Theory and Research |
| topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Marketing (DE-588)4037589-4 gnd LGBT (DE-588)7705503-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Öffentlichkeitsarbeit Marketing LGBT Werbung Aufsatzsammlung |
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