Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Peter Lang Inc., International Academic Publishers
2015
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | DE-12 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (110 Seiten) |
| ISBN: | 9781453915813 |
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| 505 | 8 | |a Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing | |
| 505 | 8 | |a «This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry.» (Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018) | |
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| contents | Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing «This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry.» (Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018) |
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| spelling | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century Edward Lama Wonkeryor 1st, New ed New York Peter Lang Inc., International Academic Publishers 2015 1 Online-Ressource (110 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing «This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry.» (Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018) Geschichte gnd rswk-swf Rassismus (DE-588)4076527-1 gnd rswk-swf Stereotypisierung (DE-588)4183130-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Rassismus (DE-588)4076527-1 s Stereotypisierung (DE-588)4183130-5 s Geschichte z DE-604 Wonkeryor, Edward Lama edt Erscheint auch als Druck-Ausgabe 9781433115486 Erscheint auch als Druck-Ausgabe 9781454193784 Erscheint auch als Druck-Ausgabe 9781454193791 https://www.peterlang.com/view/product/29377?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century Advertising has had a racial dimension from slavery to the present. Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing. Dimensions of Racism in Advertising will be useful for both research and teaching purposes. It can be used as a textbook in upper-level courses in African American studies, ethnic studies, advertising, mass media, public policy, sociology, and history. For policy makers, it will provide an alternative explanation for the stereotypical portrayal of Africans and African Americans in the United States and elsewhere. It will be similarly useful for nongovernmental organizations in fighting institutional racism and the marginalization of ethnic and racial groups in advertising and marketing «This book is useful for classroom instructors seeking to teach students about the history of racist representations in the advertising industry.» (Christopher Brown, Journalism & Mass Communication Quarterly 1-2/2018) Rassismus (DE-588)4076527-1 gnd Stereotypisierung (DE-588)4183130-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4076527-1 (DE-588)4183130-5 (DE-588)4065541-6 (DE-588)4078704-7 |
| title | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century |
| title_auth | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century |
| title_exact_search | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century |
| title_exact_search_txtP | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century |
| title_full | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century Edward Lama Wonkeryor |
| title_fullStr | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century Edward Lama Wonkeryor |
| title_full_unstemmed | Dimensions of Racism in Advertising From Slavery to the Twenty-First Century Edward Lama Wonkeryor |
| title_short | Dimensions of Racism in Advertising |
| title_sort | dimensions of racism in advertising from slavery to the twenty first century |
| title_sub | From Slavery to the Twenty-First Century |
| topic | Rassismus (DE-588)4076527-1 gnd Stereotypisierung (DE-588)4183130-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Rassismus Stereotypisierung Werbung USA |
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