Research Methods and Techniques in Public Relations and Advertising:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2017
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (224 Seiten) 35 ill |
| ISBN: | 9783631718773 |
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| 505 | 8 | |a The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc | |
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| contents | The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc |
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| edition | 1st, New ed |
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| spelling | Research Methods and Techniques in Public Relations and Advertising Bayram Aydin, Emine Sahin 1st, New ed Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2017 1 Online-Ressource (224 Seiten) 35 ill txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Verbraucherverhalten (DE-588)4062644-1 s Werbung (DE-588)4065541-6 s Marktforschung (DE-588)4037630-8 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Aydin, Bayram edt Sahin, Emine edt Erscheint auch als Druck-Ausgabe 9783631718766 Erscheint auch als Druck-Ausgabe 9783631718780 Erscheint auch als Druck-Ausgabe 9783631718797 https://www.peterlang.com/view/product/79203?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Research Methods and Techniques in Public Relations and Advertising The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Marktforschung (DE-588)4037630-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
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| title | Research Methods and Techniques in Public Relations and Advertising |
| title_auth | Research Methods and Techniques in Public Relations and Advertising |
| title_exact_search | Research Methods and Techniques in Public Relations and Advertising |
| title_exact_search_txtP | Research Methods and Techniques in Public Relations and Advertising |
| title_full | Research Methods and Techniques in Public Relations and Advertising Bayram Aydin, Emine Sahin |
| title_fullStr | Research Methods and Techniques in Public Relations and Advertising Bayram Aydin, Emine Sahin |
| title_full_unstemmed | Research Methods and Techniques in Public Relations and Advertising Bayram Aydin, Emine Sahin |
| title_short | Research Methods and Techniques in Public Relations and Advertising |
| title_sort | research methods and techniques in public relations and advertising |
| topic | Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd Marktforschung (DE-588)4037630-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Verbraucherverhalten Werbung Marktforschung Öffentlichkeitsarbeit Aufsatzsammlung |
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