Storytelling in all Aspects:
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2017
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 URL des Erstveröffentlichers |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (96 Seiten) 4 ill |
| ISBN: | 9783653072204 |
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| contents | The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey |
| ctrlnum | (ZDB-114-LAC)9783653072204 (OCoLC)1317691486 (DE-599)BVBBV048207806 |
| discipline | Allgemeines |
| discipline_str_mv | Allgemeines |
| edition | 1st, New ed |
| format | Electronic eBook |
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| spelling | Storytelling in all Aspects Seda Mengü, Pinar Aslan, Derya Gül Ünlü 1st, New ed Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2017 1 Online-Ressource (96 Seiten) 4 ill txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey SOC052000 bisacsh Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Erzählen (DE-588)4132307-5 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Werbung (DE-588)4065541-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikation (DE-588)4031883-7 s Erzählen (DE-588)4132307-5 s DE-604 Mengü, Seda edt Aslan, Pinar edt Ünlü, Derya Gül edt Erscheint auch als Druck-Ausgabe 9783631681053 Erscheint auch als Druck-Ausgabe 9783631702307 Erscheint auch als Druck-Ausgabe 9783631702314 https://www.peterlang.com/view/product/26344?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Storytelling in all Aspects The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, 'storytelling' in the construction of political power: Image creation for political leaders in Turkey SOC052000 bisacsh Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Erzählen (DE-588)4132307-5 gnd Kommunikation (DE-588)4031883-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
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| title | Storytelling in all Aspects |
| title_auth | Storytelling in all Aspects |
| title_exact_search | Storytelling in all Aspects |
| title_exact_search_txtP | Storytelling in all Aspects |
| title_full | Storytelling in all Aspects Seda Mengü, Pinar Aslan, Derya Gül Ünlü |
| title_fullStr | Storytelling in all Aspects Seda Mengü, Pinar Aslan, Derya Gül Ünlü |
| title_full_unstemmed | Storytelling in all Aspects Seda Mengü, Pinar Aslan, Derya Gül Ünlü |
| title_short | Storytelling in all Aspects |
| title_sort | storytelling in all aspects |
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