Price Elasticity: Research on Magnitude and Determinants
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2014
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (201 Seiten) |
| ISBN: | 9783653042948 |
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| 245 | 1 | 0 | |a Price Elasticity |b Research on Magnitude and Determinants |c Evelyn Friedel |
| 250 | |a 1st, New ed | ||
| 264 | 1 | |a Frankfurt a.M. |b Peter Lang GmbH, Internationaler Verlag der Wissenschaften |c 2014 | |
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| 505 | 8 | |a Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity | |
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| contents | Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity |
| ctrlnum | (ZDB-114-LAC)9783653042948 (OCoLC)1317693038 (DE-599)BVBBV048207352 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| spelling | Friedel, Evelyn Verfasser aut Price Elasticity Research on Magnitude and Determinants Evelyn Friedel 1st, New ed Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2014 ©2015 1 Online-Ressource (201 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity Preiselastizität (DE-588)4382656-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Preiselastizität (DE-588)4382656-8 s DE-604 Erscheint auch als Druck-Ausgabe 9783631647059 Erscheint auch als Druck-Ausgabe 9783653992564 Erscheint auch als Druck-Ausgabe 9783653992571 https://www.peterlang.com/view/product/20280?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Friedel, Evelyn Price Elasticity Research on Magnitude and Determinants Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates how sensitively consumers react to price changes. Not only the knowledge about the magnitude of price elasticity, but also the knowledge about the determinants influencing the price reaction is essential. It is crucial for the development of a successful marketing strategy to understand how price elasticities vary with market and product characteristics. Reflecting the academic and managerial need, the objective of the research is to gain a comprehensive understanding in two main areas, the magnitude of price elasticity and the determinants of price elasticity Preiselastizität (DE-588)4382656-8 gnd |
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| title | Price Elasticity Research on Magnitude and Determinants |
| title_auth | Price Elasticity Research on Magnitude and Determinants |
| title_exact_search | Price Elasticity Research on Magnitude and Determinants |
| title_exact_search_txtP | Price Elasticity Research on Magnitude and Determinants |
| title_full | Price Elasticity Research on Magnitude and Determinants Evelyn Friedel |
| title_fullStr | Price Elasticity Research on Magnitude and Determinants Evelyn Friedel |
| title_full_unstemmed | Price Elasticity Research on Magnitude and Determinants Evelyn Friedel |
| title_short | Price Elasticity |
| title_sort | price elasticity research on magnitude and determinants |
| title_sub | Research on Magnitude and Determinants |
| topic | Preiselastizität (DE-588)4382656-8 gnd |
| topic_facet | Preiselastizität Hochschulschrift |
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