Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Frankfurt a.M.
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
2011
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 Volltext |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (188 Seiten) |
| ISBN: | 9783653009194 |
Internformat
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| 505 | 8 | |a Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries | |
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Datensatz im Suchindex
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| contents | Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries |
| ctrlnum | (ZDB-114-LAC)9783653009194 (OCoLC)1317689811 (DE-599)BVBBV048207036 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| id | DE-604.BV048207036 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:48:00Z |
| indexdate | 2024-07-10T09:32:00Z |
| institution | BVB |
| isbn | 9783653009194 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033587913 |
| oclc_num | 1317689811 |
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| owner_facet | DE-12 |
| physical | 1 Online-Ressource (188 Seiten) |
| psigel | ZDB-114-LAC ZDB-114-LAC BSB_PDA_LAC_Kauf |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
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| spelling | Inovema .d.o.o Verfasser aut Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm Inovema .d.o.o 1st, New ed Frankfurt a.M. Peter Lang GmbH, Internationaler Verlag der Wissenschaften 2011 1 Online-Ressource (188 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Wettbewerbsvorteil (DE-588)4219652-8 gnd rswk-swf Forschung und Entwicklung (DE-588)4017897-3 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 s Strategisches Management (DE-588)4124261-0 s Forschung und Entwicklung (DE-588)4017897-3 s Wettbewerbsvorteil (DE-588)4219652-8 s DE-604 Erscheint auch als Druck-Ausgabe 9783631619636 https://www.peterlang.com/view/product/15244?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries Innovationsmanagement (DE-588)4161817-8 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd |
| subject_GND | (DE-588)4161817-8 (DE-588)4124261-0 (DE-588)4219652-8 (DE-588)4017897-3 |
| title | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm |
| title_auth | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm |
| title_exact_search | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm |
| title_exact_search_txtP | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm |
| title_full | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm Inovema .d.o.o |
| title_fullStr | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm Inovema .d.o.o |
| title_full_unstemmed | Innovation Strategies in New Product Development Balancing Technological, Marketing and Complementary Competencies of a Firm Inovema .d.o.o |
| title_short | Innovation Strategies in New Product Development |
| title_sort | innovation strategies in new product development balancing technological marketing and complementary competencies of a firm |
| title_sub | Balancing Technological, Marketing and Complementary Competencies of a Firm |
| topic | Innovationsmanagement (DE-588)4161817-8 gnd Strategisches Management (DE-588)4124261-0 gnd Wettbewerbsvorteil (DE-588)4219652-8 gnd Forschung und Entwicklung (DE-588)4017897-3 gnd |
| topic_facet | Innovationsmanagement Strategisches Management Wettbewerbsvorteil Forschung und Entwicklung |
| url | https://www.peterlang.com/view/product/15244?format=EPDF |
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