Communication and PR from a Cross-Cultural Standpoint: Practical and Methodological Issues
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Brussels
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
2012
|
| Ausgabe: | 1st, New ed |
| Schlagworte: | |
| Online-Zugang: | BSB01 URL des Erstveröffentlichers |
| Beschreibung: | Online resource; title from title screen (viewed June 10, 2019) |
| Beschreibung: | 1 Online-Ressource (150 Seiten) |
| ISBN: | 9783035262605 |
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| 245 | 1 | 0 | |a Communication and PR from a Cross-Cultural Standpoint |b Practical and Methodological Issues |c Valérie Carayol, Alex Frame |
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| 505 | 8 | |a How should we approach cultural diversity in the workplace? Multinational corporations, transnational project teams and glocalised production and distribution processes raise challenging issues for communication and PR professionals. The complex nature of these communication processes often shows that existing models of cross-cultural or intercultural communication are inadequate to allow researchers or professionals get to grips with the complexity of the interactions encountered. This book aims to pinpoint and address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in today's hybrid and cosmopolitan global organisations. Written by distinguished scholars from around the world, the chapters challenge traditional ways of thinking and established academic categorisations. The chapters are structured around three main lines of questioning: how can we approach multicultural teambuilding situations where culture is a multi-faceted and multi-level dynamic construct linked to identity and experience, rather than 'simply' a question of national habitus; how can we study emerging concepts, categories and practices in such situations using culturally sensitive qualitative research methods; and how can we approach the field of PR from very different cultural standpoints? | |
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Datensatz im Suchindex
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| contents | How should we approach cultural diversity in the workplace? Multinational corporations, transnational project teams and glocalised production and distribution processes raise challenging issues for communication and PR professionals. The complex nature of these communication processes often shows that existing models of cross-cultural or intercultural communication are inadequate to allow researchers or professionals get to grips with the complexity of the interactions encountered. This book aims to pinpoint and address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in today's hybrid and cosmopolitan global organisations. Written by distinguished scholars from around the world, the chapters challenge traditional ways of thinking and established academic categorisations. The chapters are structured around three main lines of questioning: how can we approach multicultural teambuilding situations where culture is a multi-faceted and multi-level dynamic construct linked to identity and experience, rather than 'simply' a question of national habitus; how can we study emerging concepts, categories and practices in such situations using culturally sensitive qualitative research methods; and how can we approach the field of PR from very different cultural standpoints? |
| ctrlnum | (ZDB-114-LAC)9783035262605 (OCoLC)1317692783 (DE-599)BVBBV048206924 |
| discipline | Soziologie Wirtschaftswissenschaften |
| discipline_str_mv | Soziologie Wirtschaftswissenschaften |
| edition | 1st, New ed |
| format | Electronic eBook |
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| spelling | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues Valérie Carayol, Alex Frame 1st, New ed Brussels P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales 2012 1 Online-Ressource (150 Seiten) txt rdacontent c rdamedia cr rdacarrier Online resource; title from title screen (viewed June 10, 2019) How should we approach cultural diversity in the workplace? Multinational corporations, transnational project teams and glocalised production and distribution processes raise challenging issues for communication and PR professionals. The complex nature of these communication processes often shows that existing models of cross-cultural or intercultural communication are inadequate to allow researchers or professionals get to grips with the complexity of the interactions encountered. This book aims to pinpoint and address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in today's hybrid and cosmopolitan global organisations. Written by distinguished scholars from around the world, the chapters challenge traditional ways of thinking and established academic categorisations. The chapters are structured around three main lines of questioning: how can we approach multicultural teambuilding situations where culture is a multi-faceted and multi-level dynamic construct linked to identity and experience, rather than 'simply' a question of national habitus; how can we study emerging concepts, categories and practices in such situations using culturally sensitive qualitative research methods; and how can we approach the field of PR from very different cultural standpoints? Teamentwicklung (DE-588)4212277-6 gnd rswk-swf Interkulturelles Management (DE-588)4343519-1 gnd rswk-swf Interkulturelle Kompetenz (DE-588)4200053-1 gnd rswk-swf Kulturkontakt (DE-588)4033569-0 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Interkulturelles Management (DE-588)4343519-1 s Interkulturelle Kompetenz (DE-588)4200053-1 s Teamentwicklung (DE-588)4212277-6 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Kulturkontakt (DE-588)4033569-0 s Forschung (DE-588)4017894-8 s Carayol, Valérie edt Frame, Alex edt Erscheint auch als Druck-Ausgabe 9789052018775 https://www.peterlang.com/view/product/12445?format=EPDF Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues How should we approach cultural diversity in the workplace? Multinational corporations, transnational project teams and glocalised production and distribution processes raise challenging issues for communication and PR professionals. The complex nature of these communication processes often shows that existing models of cross-cultural or intercultural communication are inadequate to allow researchers or professionals get to grips with the complexity of the interactions encountered. This book aims to pinpoint and address the apparent limits of many traditional intercultural communication research methods when they are applied to real situations in today's hybrid and cosmopolitan global organisations. Written by distinguished scholars from around the world, the chapters challenge traditional ways of thinking and established academic categorisations. The chapters are structured around three main lines of questioning: how can we approach multicultural teambuilding situations where culture is a multi-faceted and multi-level dynamic construct linked to identity and experience, rather than 'simply' a question of national habitus; how can we study emerging concepts, categories and practices in such situations using culturally sensitive qualitative research methods; and how can we approach the field of PR from very different cultural standpoints? Teamentwicklung (DE-588)4212277-6 gnd Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Forschung (DE-588)4017894-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4212277-6 (DE-588)4343519-1 (DE-588)4200053-1 (DE-588)4033569-0 (DE-588)4017894-8 (DE-588)4043188-5 (DE-588)4143413-4 |
| title | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues |
| title_auth | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues |
| title_exact_search | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues |
| title_exact_search_txtP | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues |
| title_full | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues Valérie Carayol, Alex Frame |
| title_fullStr | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues Valérie Carayol, Alex Frame |
| title_full_unstemmed | Communication and PR from a Cross-Cultural Standpoint Practical and Methodological Issues Valérie Carayol, Alex Frame |
| title_short | Communication and PR from a Cross-Cultural Standpoint |
| title_sort | communication and pr from a cross cultural standpoint practical and methodological issues |
| title_sub | Practical and Methodological Issues |
| topic | Teamentwicklung (DE-588)4212277-6 gnd Interkulturelles Management (DE-588)4343519-1 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Kulturkontakt (DE-588)4033569-0 gnd Forschung (DE-588)4017894-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Teamentwicklung Interkulturelles Management Interkulturelle Kompetenz Kulturkontakt Forschung Öffentlichkeitsarbeit Aufsatzsammlung |
| url | https://www.peterlang.com/view/product/12445?format=EPDF |
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