Verfügbarkeit: Rethinking advertising as paratextual communication

Rethinking advertising as paratextual communication:

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Bibliographische Detailangaben
Hauptverfasser:	Hackley, Chris (VerfasserIn), Hackley, Rungpaka Amy (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cheltenham, UK ; Northampton, MA Edward Elgar Publishing [2022]
Schlagworte:	Massenmedien Werbesprache
Online-Zugang:	DE-188 DE-863 DE-862 DE-91 DE-384 DE-355 DE-706 DE-945 DE-29 Volltext
Beschreibung:	Titel und Verantwortlichkeitsangabe der Landingpage entnommen, da kein Titelblatt vorhanden (Elgaronline)
Beschreibung:	1 Online-Ressource (v, 149 Seiten)
ISBN:	9781800882621
DOI:	10.4337/9781800882621

Internformat

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Datensatz im Suchindex

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author	Hackley, Chris Hackley, Rungpaka Amy
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illustrated	Not Illustrated
index_date	2024-07-03T19:47:35Z
indexdate	2024-12-29T04:04:06Z
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isbn	9781800882621
language	English
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oclc_num	1317692234
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owner	DE-384 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-188 DE-355 DE-BY-UBR DE-945 DE-29 DE-91 DE-BY-TUM DE-B170 DE-706
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physical	1 Online-Ressource (v, 149 Seiten)
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publishDate	2022
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publisher	Edward Elgar Publishing
record_format	marc
spellingShingle	Hackley, Chris Hackley, Rungpaka Amy Rethinking advertising as paratextual communication Massenmedien (DE-588)4037877-9 gnd Werbesprache (DE-588)4065535-0 gnd
subject_GND	(DE-588)4037877-9 (DE-588)4065535-0
title	Rethinking advertising as paratextual communication
title_auth	Rethinking advertising as paratextual communication
title_exact_search	Rethinking advertising as paratextual communication
title_exact_search_txtP	Rethinking advertising as paratextual communication
title_full	Rethinking advertising as paratextual communication Chris Hackley and Rungpaka A. Hackley
title_fullStr	Rethinking advertising as paratextual communication Chris Hackley and Rungpaka A. Hackley
title_full_unstemmed	Rethinking advertising as paratextual communication Chris Hackley and Rungpaka A. Hackley
title_short	Rethinking advertising as paratextual communication
title_sort	rethinking advertising as paratextual communication
topic	Massenmedien (DE-588)4037877-9 gnd Werbesprache (DE-588)4065535-0 gnd
topic_facet	Massenmedien Werbesprache
url	https://doi.org/10.4337/9781800882621
work_keys_str_mv	AT hackleychris rethinkingadvertisingasparatextualcommunication AT hackleyrungpakaamy rethinkingadvertisingasparatextualcommunication

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