Strategic sport marketing:
"The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing str...
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| Previous Title: | Shilbury, David Strategic sport marketing |
|---|---|
| Main Authors: | , , , , |
| Format: | Book |
| Language: | English |
| Published: |
London ; New York
Routledge
2022
|
| Edition: | 5th edition |
| Subjects: | |
| Summary: | "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- |
| Item Description: | Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020 Includes bibliographical references and index |
| Physical Description: | ix, 307 Seiten Diagramme |
| ISBN: | 9781032219097 9781760878801 |
Staff View
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| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- | |
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Record in the Search Index
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| author | Karg, Adam Shilbury, David 1958- Westerbeek, Hans 1965- Funk, Daniel C. 1964- Naraine, Michael L. 1987- |
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| discipline | Sport |
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| edition | 5th edition |
| format | Book |
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| id | DE-604.BV048201706 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:46:51Z |
| indexdate | 2024-07-10T09:31:51Z |
| institution | BVB |
| isbn | 9781032219097 9781760878801 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033582699 |
| oclc_num | 1301437308 |
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| owner | DE-703 DE-N2 |
| owner_facet | DE-703 DE-N2 |
| physical | ix, 307 Seiten Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| spelling | Karg, Adam Verfasser (DE-588)1255419407 aut Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine 5th edition London ; New York Routledge 2022 ix, 307 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020 Includes bibliographical references and index "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sports / Marketing Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Sport (DE-588)4056366-2 s DE-604 Sportsponsoring (DE-588)4207428-9 s Shilbury, David 1958- Verfasser (DE-588)1081375434 aut Westerbeek, Hans 1965- Verfasser (DE-588)173367917 aut Funk, Daniel C. 1964- Verfasser (DE-588)1059471736 aut Naraine, Michael L. 1987- Verfasser (DE-588)1255420057 aut Erscheint auch als Online-Ausgabe 9781003270522 Ersatz von Shilbury, David Strategic sport marketing 4th edition |
| spellingShingle | Karg, Adam Shilbury, David 1958- Westerbeek, Hans 1965- Funk, Daniel C. 1964- Naraine, Michael L. 1987- Strategic sport marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4207428-9 (DE-588)4056366-2 |
| title | Strategic sport marketing |
| title_auth | Strategic sport marketing |
| title_exact_search | Strategic sport marketing |
| title_exact_search_txtP | Strategic sport marketing |
| title_full | Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine |
| title_fullStr | Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine |
| title_full_unstemmed | Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine |
| title_old | Shilbury, David Strategic sport marketing |
| title_short | Strategic sport marketing |
| title_sort | strategic sport marketing |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Strategisches Management Marketing Sportsponsoring Sport |
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