Strategic sport marketing:
"The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing str...
Gespeichert in:
| Vorheriger Titel: | Shilbury, David Strategic sport marketing |
|---|---|
| Hauptverfasser: | , , , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Ausgabe: | 5th edition |
| Schlagworte: | |
| Zusammenfassung: | "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- |
| Beschreibung: | Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020 Includes bibliographical references and index |
| Beschreibung: | ix, 307 Seiten Diagramme |
| ISBN: | 9781032219097 9781760878801 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048201706 | ||
| 003 | DE-604 | ||
| 005 | 20220609 | ||
| 007 | t | ||
| 008 | 220506s2022 xxk|||| |||| 00||| eng d | ||
| 020 | |a 9781032219097 |c hardback |9 978-1-03-221909-7 | ||
| 020 | |a 9781760878801 |c paperback |9 978-1-76087-880-1 | ||
| 035 | |a (OCoLC)1301437308 | ||
| 035 | |a (DE-599)KXP1775516849 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB |a xxu |c XD-US | ||
| 049 | |a DE-703 |a DE-N2 | ||
| 050 | 0 | |a GV716 | |
| 082 | 0 | |a 796.068/8 | |
| 084 | |a ZX 7090 |0 (DE-625)158445:14257 |2 rvk | ||
| 100 | 1 | |a Karg, Adam |e Verfasser |0 (DE-588)1255419407 |4 aut | |
| 245 | 1 | 0 | |a Strategic sport marketing |c Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine |
| 250 | |a 5th edition | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2022 | |
| 300 | |a ix, 307 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020 | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 3 | |a "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sportsponsoring |0 (DE-588)4207428-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sport |0 (DE-588)4056366-2 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Sports / Marketing | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | 2 | |a Sport |0 (DE-588)4056366-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Sportsponsoring |0 (DE-588)4207428-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Shilbury, David |d 1958- |e Verfasser |0 (DE-588)1081375434 |4 aut | |
| 700 | 1 | |a Westerbeek, Hans |d 1965- |e Verfasser |0 (DE-588)173367917 |4 aut | |
| 700 | 1 | |a Funk, Daniel C. |d 1964- |e Verfasser |0 (DE-588)1059471736 |4 aut | |
| 700 | 1 | |a Naraine, Michael L. |d 1987- |e Verfasser |0 (DE-588)1255420057 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9781003270522 |
| 780 | 0 | 0 | |i Ersatz von |a Shilbury, David |t Strategic sport marketing |b 4th edition |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-033582699 | ||
Datensatz im Suchindex
| _version_ | 1804183967496142848 |
|---|---|
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Karg, Adam Shilbury, David 1958- Westerbeek, Hans 1965- Funk, Daniel C. 1964- Naraine, Michael L. 1987- |
| author_GND | (DE-588)1255419407 (DE-588)1081375434 (DE-588)173367917 (DE-588)1059471736 (DE-588)1255420057 |
| author_facet | Karg, Adam Shilbury, David 1958- Westerbeek, Hans 1965- Funk, Daniel C. 1964- Naraine, Michael L. 1987- |
| author_role | aut aut aut aut aut |
| author_sort | Karg, Adam |
| author_variant | a k ak d s ds h w hw d c f dc dcf m l n ml mln |
| building | Verbundindex |
| bvnumber | BV048201706 |
| callnumber-first | G - Geography, Anthropology, Recreation |
| callnumber-label | GV716 |
| callnumber-raw | GV716 |
| callnumber-search | GV716 |
| callnumber-sort | GV 3716 |
| callnumber-subject | GV - Leisure and Recreation |
| classification_rvk | ZX 7090 |
| ctrlnum | (OCoLC)1301437308 (DE-599)KXP1775516849 |
| dewey-full | 796.068/8 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 796 - Athletic and outdoor sports and games |
| dewey-raw | 796.068/8 |
| dewey-search | 796.068/8 |
| dewey-sort | 3796.068 18 |
| dewey-tens | 790 - Recreational and performing arts |
| discipline | Sport |
| discipline_str_mv | Sport |
| edition | 5th edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03846nam a2200565 c 4500</leader><controlfield tag="001">BV048201706</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220609 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">220506s2022 xxk|||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781032219097</subfield><subfield code="c">hardback</subfield><subfield code="9">978-1-03-221909-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781760878801</subfield><subfield code="c">paperback</subfield><subfield code="9">978-1-76087-880-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1301437308</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1775516849</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">GV716</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">796.068/8</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZX 7090</subfield><subfield code="0">(DE-625)158445:14257</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Karg, Adam</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1255419407</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic sport marketing</subfield><subfield code="c">Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5th edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">ix, 307 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">"The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"--</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Sports / Marketing</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Sport</subfield><subfield code="0">(DE-588)4056366-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Sportsponsoring</subfield><subfield code="0">(DE-588)4207428-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shilbury, David</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1081375434</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Westerbeek, Hans</subfield><subfield code="d">1965-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)173367917</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Funk, Daniel C.</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1059471736</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Naraine, Michael L.</subfield><subfield code="d">1987-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1255420057</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">9781003270522</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Ersatz von</subfield><subfield code="a">Shilbury, David</subfield><subfield code="t">Strategic sport marketing</subfield><subfield code="b">4th edition</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033582699</subfield></datafield></record></collection> |
| id | DE-604.BV048201706 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:46:51Z |
| indexdate | 2024-07-10T09:31:51Z |
| institution | BVB |
| isbn | 9781032219097 9781760878801 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033582699 |
| oclc_num | 1301437308 |
| open_access_boolean | |
| owner | DE-703 DE-N2 |
| owner_facet | DE-703 DE-N2 |
| physical | ix, 307 Seiten Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| spelling | Karg, Adam Verfasser (DE-588)1255419407 aut Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine 5th edition London ; New York Routledge 2022 ix, 307 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020 Includes bibliographical references and index "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sportsponsoring (DE-588)4207428-9 gnd rswk-swf Sport (DE-588)4056366-2 gnd rswk-swf Sports / Marketing Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Sport (DE-588)4056366-2 s DE-604 Sportsponsoring (DE-588)4207428-9 s Shilbury, David 1958- Verfasser (DE-588)1081375434 aut Westerbeek, Hans 1965- Verfasser (DE-588)173367917 aut Funk, Daniel C. 1964- Verfasser (DE-588)1059471736 aut Naraine, Michael L. 1987- Verfasser (DE-588)1255420057 aut Erscheint auch als Online-Ausgabe 9781003270522 Ersatz von Shilbury, David Strategic sport marketing 4th edition |
| spellingShingle | Karg, Adam Shilbury, David 1958- Westerbeek, Hans 1965- Funk, Daniel C. 1964- Naraine, Michael L. 1987- Strategic sport marketing Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd Sport (DE-588)4056366-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4207428-9 (DE-588)4056366-2 |
| title | Strategic sport marketing |
| title_auth | Strategic sport marketing |
| title_exact_search | Strategic sport marketing |
| title_exact_search_txtP | Strategic sport marketing |
| title_full | Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine |
| title_fullStr | Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine |
| title_full_unstemmed | Strategic sport marketing Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine |
| title_old | Shilbury, David Strategic sport marketing |
| title_short | Strategic sport marketing |
| title_sort | strategic sport marketing |
| topic | Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Sportsponsoring (DE-588)4207428-9 gnd Sport (DE-588)4056366-2 gnd |
| topic_facet | Strategisches Management Marketing Sportsponsoring Sport |
| work_keys_str_mv | AT kargadam strategicsportmarketing AT shilburydavid strategicsportmarketing AT westerbeekhans strategicsportmarketing AT funkdanielc strategicsportmarketing AT narainemichaell strategicsportmarketing |