Marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford, UK
Oxford University Press
[2022]
|
| Ausgabe: | sixth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xxxii, 750 Seiten Illustrationen, Diagramme |
| ISBN: | 9780192893468 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048199068 | ||
| 003 | DE-604 | ||
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| 007 | t | ||
| 008 | 220504s2022 a||| |||| 00||| eng d | ||
| 020 | |a 9780192893468 |9 978-0-19-289346-8 | ||
| 035 | |a (OCoLC)1334032467 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-1050 |a DE-862 | ||
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| 100 | 1 | |a Baines, Paul |d 1973- |e Verfasser |0 (DE-588)129542776 |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Paul Baines, Sara Rosengren, Paolo Antonetti |
| 250 | |a sixth edition | ||
| 264 | 1 | |a Oxford, UK |b Oxford University Press |c [2022] | |
| 264 | 4 | |c © 2022 | |
| 300 | |a xxxii, 750 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Antonetti, Paolo |e Verfasser |0 (DE-588)1162574127 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-033580124 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 600 B162(6) |
| DE-BY-FWS_katkey | 1010558 |
| DE-BY-FWS_media_number | 083000523432 |
| _version_ | 1806177121810251776 |
| adam_text | Brief Contents Detailed Contents | Practitioner Insights Market Insights Author Profiles Acknowledgements Μ Preface I Guided Tour of the Book Guided Tour of the Online Resources Parti: C ► ► ► ► ► 1 2 3 4 5 lx xvi I xviii xx xxi I χχνί xxviii I xxx nciples, Context, and Customers 1 Marketing Principles and Practice The Marketing Environment Consumer Buying Behaviour Business-to-Business Marketing Services and Relationship Marketing 3 44 84 124 167 Part 2: Marketing Strategy В ► ► ► ► ► 6 Marketing Strategy 7 Marketing Research and Analytics 8 Market Segmentation and Positioning 9 International Market Development 10 Branding Decisions Part 3: Marketing Tactics ► ► ► ► ► ► . H Index 11 12 13 14 15 16 Pć Product: New Proposition Development and Innovation Place: Channels, Supply Chains, and Retailing Price and Customer Value Promotion I: Principles of Marketing Communications Promotion II: Configuring the Marketing Communications Mix Digital and Social Media Marketing larketing and Society ► 17 Not-for-Profit and Social Marketing ► 18 Marketing, Society, Sustainability, and Ethics 207 I I I 209 254 293 345 385 423 425 467 507 552 591 629 663 665 698 737
|
| adam_txt |
Brief Contents Detailed Contents | Practitioner Insights ' Market Insights Author Profiles Acknowledgements Μ Preface I Guided Tour of the Book Guided Tour of the Online Resources Parti: C ► ► ► ► ► 1 2 3 4 5 lx xvi I xviii xx xxi I χχνί xxviii I xxx nciples, Context, and Customers 1 Marketing Principles and Practice The Marketing Environment Consumer Buying Behaviour Business-to-Business Marketing Services and Relationship Marketing 3 44 84 124 167 Part 2: Marketing Strategy В ► ► ► ► ► 6 Marketing Strategy 7 Marketing Research and Analytics 8 Market Segmentation and Positioning 9 International Market Development 10 Branding Decisions Part 3: Marketing Tactics ► ► ► ► ► ► . H Index 11 12 13 14 15 16 Pć Product: New Proposition Development and Innovation Place: Channels, Supply Chains, and Retailing Price and Customer Value Promotion I: Principles of Marketing Communications Promotion II: Configuring the Marketing Communications Mix Digital and Social Media Marketing larketing and Society ► 17 Not-for-Profit and Social Marketing ► 18 Marketing, Society, Sustainability, and Ethics 207 I I I 209 254 293 345 385 423 425 467 507 552 591 629 663 665 698 737 |
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| author | Baines, Paul 1973- Rosengren, Sara 1978- Antonetti, Paolo |
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| building | Verbundindex |
| bvnumber | BV048199068 |
| classification_rvk | QP 600 |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| edition | sixth edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV048199068 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:46:05Z |
| indexdate | 2024-08-01T11:32:10Z |
| institution | BVB |
| isbn | 9780192893468 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033580124 |
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| owner_facet | DE-355 DE-BY-UBR DE-1050 DE-862 DE-BY-FWS |
| physical | xxxii, 750 Seiten Illustrationen, Diagramme |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Oxford University Press |
| record_format | marc |
| spellingShingle | Baines, Paul 1973- Rosengren, Sara 1978- Antonetti, Paolo Marketing Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_exact_search_txtP | Marketing |
| title_full | Marketing Paul Baines, Sara Rosengren, Paolo Antonetti |
| title_fullStr | Marketing Paul Baines, Sara Rosengren, Paolo Antonetti |
| title_full_unstemmed | Marketing Paul Baines, Sara Rosengren, Paolo Antonetti |
| title_short | Marketing |
| title_sort | marketing |
| topic | Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Management Marketing Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033580124&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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Inhaltsverzeichnis
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QP 600 B162(6) |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |