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Bibliographische Detailangaben
Hauptverfasser:	Baines, Paul 1973- (VerfasserIn), Rosengren, Sara 1978- (VerfasserIn), Antonetti, Paolo (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford, UK Oxford University Press [2022]
Ausgabe:	sixth edition
Schlagworte:	Management Marketing Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	xxxii, 750 Seiten Illustrationen, Diagramme
ISBN:	9780192893468

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Brief Contents Detailed Contents \| Practitioner Insights Market Insights Author Profiles Acknowledgements Μ Preface I Guided Tour of the Book Guided Tour of the Online Resources Parti: C ► ► ► ► ► 1 2 3 4 5 lx xvi I xviii xx xxi I χχνί xxviii I xxx nciples, Context, and Customers 1 Marketing Principles and Practice The Marketing Environment Consumer Buying Behaviour Business-to-Business Marketing Services and Relationship Marketing 3 44 84 124 167 Part 2: Marketing Strategy В ► ► ► ► ► 6 Marketing Strategy 7 Marketing Research and Analytics 8 Market Segmentation and Positioning 9 International Market Development 10 Branding Decisions Part 3: Marketing Tactics ► ► ► ► ► ► . H Index 11 12 13 14 15 16 Pć Product: New Proposition Development and Innovation Place: Channels, Supply Chains, and Retailing Price and Customer Value Promotion I: Principles of Marketing Communications Promotion II: Configuring the Marketing Communications Mix Digital and Social Media Marketing larketing and Society ► 17 Not-for-Profit and Social Marketing ► 18 Marketing, Society, Sustainability, and Ethics 207 I I I 209 254 293 345 385 423 425 467 507 552 591 629 663 665 698 737
adam_txt	Brief Contents Detailed Contents \| Practitioner Insights ' Market Insights Author Profiles Acknowledgements Μ Preface I Guided Tour of the Book Guided Tour of the Online Resources Parti: C ► ► ► ► ► 1 2 3 4 5 lx xvi I xviii xx xxi I χχνί xxviii I xxx nciples, Context, and Customers 1 Marketing Principles and Practice The Marketing Environment Consumer Buying Behaviour Business-to-Business Marketing Services and Relationship Marketing 3 44 84 124 167 Part 2: Marketing Strategy В ► ► ► ► ► 6 Marketing Strategy 7 Marketing Research and Analytics 8 Market Segmentation and Positioning 9 International Market Development 10 Branding Decisions Part 3: Marketing Tactics ► ► ► ► ► ► . H Index 11 12 13 14 15 16 Pć Product: New Proposition Development and Innovation Place: Channels, Supply Chains, and Retailing Price and Customer Value Promotion I: Principles of Marketing Communications Promotion II: Configuring the Marketing Communications Mix Digital and Social Media Marketing larketing and Society ► 17 Not-for-Profit and Social Marketing ► 18 Marketing, Society, Sustainability, and Ethics 207 I I I 209 254 293 345 385 423 425 467 507 552 591 629 663 665 698 737
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edition	sixth edition
format	Book
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id	DE-604.BV048199068
illustrated	Illustrated
index_date	2024-07-03T19:46:05Z
indexdate	2024-08-01T11:32:10Z
institution	BVB
isbn	9780192893468
language	English
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physical	xxxii, 750 Seiten Illustrationen, Diagramme
publishDate	2022
publishDateSearch	2022
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publisher	Oxford University Press
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spellingShingle	Baines, Paul 1973- Rosengren, Sara 1978- Antonetti, Paolo Marketing Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037278-9 (DE-588)4037589-4 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_exact_search_txtP	Marketing
title_full	Marketing Paul Baines, Sara Rosengren, Paolo Antonetti
title_fullStr	Marketing Paul Baines, Sara Rosengren, Paolo Antonetti
title_full_unstemmed	Marketing Paul Baines, Sara Rosengren, Paolo Antonetti
title_short	Marketing
title_sort	marketing
topic	Management (DE-588)4037278-9 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Management Marketing Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033580124&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bainespaul marketing AT rosengrensara marketing AT antonettipaolo marketing

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