Digital marketing strategies for value co-creation: models and approaches for online brand communities
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cham
Palgrave Macmillan
[2022]
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xvii, 248 Seiten Illustrationen |
| ISBN: | 9783030944438 |
Staff View
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Record in the Search Index
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Contents 1 Introducing Online Brand Communities 1 2 Participation and Customer Involvement 17 3 Online Brand Communities and Loyalty Intentions 37 4 Consumer Engagement 59 5 Social Identity and Online Brand Communities 81 6 Brand and Customer Loyalty in Online Brand Communities 105 7 Brand Relationship and Engagement 131 8 Managing Service Failure and Recovery and Online Brand Communities 157 XV
xvi 9 10 Contents Value Co-creation Sphere 183 Influencer Marketing 209 Index 243 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:45:49Z |
| indexdate | 2024-07-31T00:40:19Z |
| institution | BVB |
| isbn | 9783030944438 |
| language | English |
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| physical | xvii, 248 Seiten Illustrationen |
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| spelling | Ozuem, Wilson 1974- Verfasser (DE-588)1071415816 aut Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis Cham Palgrave Macmillan [2022] xvii, 248 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Willis, Michelle Verfasser (DE-588)1240188102 aut Erscheint auch als Online-Ausgabe 978-3-030-94444-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbzap3.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033579133&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ozuem, Wilson 1974- Willis, Michelle Digital marketing strategies for value co-creation models and approaches for online brand communities Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_auth | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_exact_search | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_exact_search_txtP | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_full | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_fullStr | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_full_unstemmed | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_short | Digital marketing strategies for value co-creation |
| title_sort | digital marketing strategies for value co creation models and approaches for online brand communities |
| title_sub | models and approaches for online brand communities |
| topic | Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing |
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