Digital marketing strategies for value co-creation: models and approaches for online brand communities
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2022]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xvii, 248 Seiten Illustrationen |
| ISBN: | 9783030944438 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV048198053 | ||
| 003 | DE-604 | ||
| 005 | 20220603 | ||
| 007 | t | ||
| 008 | 220504s2022 a||| |||| 00||| eng d | ||
| 020 | |a 9783030944438 |9 978-3-030-94443-8 | ||
| 035 | |a (OCoLC)1334048899 | ||
| 035 | |a (DE-599)BVBBV048198053 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 082 | 0 | |a 659.144 |2 23 | |
| 082 | 0 | |a 658.872 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Ozuem, Wilson |d 1974- |e Verfasser |0 (DE-588)1071415816 |4 aut | |
| 245 | 1 | 0 | |a Digital marketing strategies for value co-creation |b models and approaches for online brand communities |c Wilson Ozuem, Michelle Willis |
| 264 | 1 | |a Cham |b Palgrave Macmillan |c [2022] | |
| 300 | |a xvii, 248 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Digital Marketing | |
| 650 | 4 | |a Branding | |
| 650 | 4 | |a Telemarketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Willis, Michelle |e Verfasser |0 (DE-588)1240188102 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-3-030-94444-5 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbzap3.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033579133&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033579133 | |
Datensatz im Suchindex
| _version_ | 1806053063560003584 |
|---|---|
| adam_text | |
| adam_txt |
Contents 1 Introducing Online Brand Communities 1 2 Participation and Customer Involvement 17 3 Online Brand Communities and Loyalty Intentions 37 4 Consumer Engagement 59 5 Social Identity and Online Brand Communities 81 6 Brand and Customer Loyalty in Online Brand Communities 105 7 Brand Relationship and Engagement 131 8 Managing Service Failure and Recovery and Online Brand Communities 157 XV
xvi 9 10 Contents Value Co-creation Sphere 183 Influencer Marketing 209 Index 243 |
| any_adam_object | |
| any_adam_object_boolean | 1 |
| author | Ozuem, Wilson 1974- Willis, Michelle |
| author_GND | (DE-588)1071415816 (DE-588)1240188102 |
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| author_role | aut aut |
| author_sort | Ozuem, Wilson 1974- |
| author_variant | w o wo m w mw |
| building | Verbundindex |
| bvnumber | BV048198053 |
| classification_rvk | QP 650 |
| classification_tum | WIR 000 |
| ctrlnum | (OCoLC)1334048899 (DE-599)BVBBV048198053 |
| dewey-full | 659.144 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
| dewey-raw | 659.144 658.872 |
| dewey-search | 659.144 658.872 |
| dewey-sort | 3659.144 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:45:49Z |
| indexdate | 2024-07-31T00:40:19Z |
| institution | BVB |
| isbn | 9783030944438 |
| language | English |
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| physical | xvii, 248 Seiten Illustrationen |
| publishDate | 2022 |
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| spelling | Ozuem, Wilson 1974- Verfasser (DE-588)1071415816 aut Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis Cham Palgrave Macmillan [2022] xvii, 248 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s DE-604 Willis, Michelle Verfasser (DE-588)1240188102 aut Erscheint auch als Online-Ausgabe 978-3-030-94444-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbzap3.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033579133&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ozuem, Wilson 1974- Willis, Michelle Digital marketing strategies for value co-creation models and approaches for online brand communities Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_auth | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_exact_search | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_exact_search_txtP | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_full | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_fullStr | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_full_unstemmed | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_short | Digital marketing strategies for value co-creation |
| title_sort | digital marketing strategies for value co creation models and approaches for online brand communities |
| title_sub | models and approaches for online brand communities |
| topic | Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing |
| url | http://bvbzap3.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033579133&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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