Experiential marketing: integrated theory & strategic application
Gespeichert in:
Hauptverfasser: | , , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Los Angeles
Sage
[2022]
|
Schlagworte: | |
Beschreibung: | Literaturangaben |
Beschreibung: | x, 212 Seiten Diagramme |
ISBN: | 9781529742183 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV047952313 | ||
003 | DE-604 | ||
005 | 20241121 | ||
007 | t| | ||
008 | 220422s2022 xx |||| |||| 00||| eng d | ||
020 | |a 9781529742183 |c Print |9 978-1-5297-4218-3 | ||
035 | |a (OCoLC)1312710090 | ||
035 | |a (DE-599)BVBBV047952313 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-1050 |a DE-898 |a DE-M347 | ||
084 | |a QP 620 |0 (DE-625)141911: |2 rvk | ||
084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
100 | 1 | |a Leahy, Rose |e Verfasser |0 (DE-588)1252808429 |4 aut | |
245 | 1 | 0 | |a Experiential marketing |b integrated theory & strategic application |c Rose Leahy, Pio Fenton & Holly Barry |
264 | 1 | |a Los Angeles |b Sage |c [2022] | |
300 | |a x, 212 Seiten |b Diagramme | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
500 | |a Literaturangaben | ||
650 | 0 | 7 | |a Erlebnismarketing |0 (DE-588)4318118-1 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Erlebnismarketing |0 (DE-588)4318118-1 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Fenton, Pio |e Verfasser |0 (DE-588)1252809085 |4 aut | |
700 | 1 | |a Barry, Holly |e Verfasser |0 (DE-588)1252809948 |4 aut | |
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033333668 |
Datensatz im Suchindex
_version_ | 1816329850602913792 |
---|---|
adam_text | |
adam_txt | |
any_adam_object | |
any_adam_object_boolean | |
author | Leahy, Rose Fenton, Pio Barry, Holly |
author_GND | (DE-588)1252808429 (DE-588)1252809085 (DE-588)1252809948 |
author_facet | Leahy, Rose Fenton, Pio Barry, Holly |
author_role | aut aut aut |
author_sort | Leahy, Rose |
author_variant | r l rl p f pf h b hb |
building | Verbundindex |
bvnumber | BV047952313 |
classification_rvk | QP 620 QP 621 |
ctrlnum | (OCoLC)1312710090 (DE-599)BVBBV047952313 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV047952313</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20241121</controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">220422s2022 xx |||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781529742183</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-5297-4218-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1312710090</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047952313</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1050</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-M347</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Leahy, Rose</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1252808429</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Experiential marketing</subfield><subfield code="b">integrated theory & strategic application</subfield><subfield code="c">Rose Leahy, Pio Fenton & Holly Barry</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles</subfield><subfield code="b">Sage</subfield><subfield code="c">[2022]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">x, 212 Seiten</subfield><subfield code="b">Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Fenton, Pio</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1252809085</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Barry, Holly</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1252809948</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033333668</subfield></datafield></record></collection> |
id | DE-604.BV047952313 |
illustrated | Not Illustrated |
index_date | 2024-07-03T19:37:45Z |
indexdate | 2024-11-21T11:05:28Z |
institution | BVB |
isbn | 9781529742183 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033333668 |
oclc_num | 1312710090 |
open_access_boolean | |
owner | DE-1050 DE-898 DE-BY-UBR DE-M347 |
owner_facet | DE-1050 DE-898 DE-BY-UBR DE-M347 |
physical | x, 212 Seiten Diagramme |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | Sage |
record_format | marc |
spelling | Leahy, Rose Verfasser (DE-588)1252808429 aut Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry Los Angeles Sage [2022] x, 212 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturangaben Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 s DE-604 Fenton, Pio Verfasser (DE-588)1252809085 aut Barry, Holly Verfasser (DE-588)1252809948 aut |
spellingShingle | Leahy, Rose Fenton, Pio Barry, Holly Experiential marketing integrated theory & strategic application Erlebnismarketing (DE-588)4318118-1 gnd |
subject_GND | (DE-588)4318118-1 |
title | Experiential marketing integrated theory & strategic application |
title_auth | Experiential marketing integrated theory & strategic application |
title_exact_search | Experiential marketing integrated theory & strategic application |
title_exact_search_txtP | Experiential marketing integrated theory & strategic application |
title_full | Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry |
title_fullStr | Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry |
title_full_unstemmed | Experiential marketing integrated theory & strategic application Rose Leahy, Pio Fenton & Holly Barry |
title_short | Experiential marketing |
title_sort | experiential marketing integrated theory strategic application |
title_sub | integrated theory & strategic application |
topic | Erlebnismarketing (DE-588)4318118-1 gnd |
topic_facet | Erlebnismarketing |
work_keys_str_mv | AT leahyrose experientialmarketingintegratedtheorystrategicapplication AT fentonpio experientialmarketingintegratedtheorystrategicapplication AT barryholly experientialmarketingintegratedtheorystrategicapplication |