The economics of digital shopping in Central and Eastern Europe:
Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2022
|
| Schriftenreihe: | Cambridge elements
|
| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 URL des Erstveröffentlichers |
| Zusammenfassung: | Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations |
| Beschreibung: | Title from publisher's bibliographic system (viewed on 09 Feb 2022) |
| Beschreibung: | 1 Online-Ressource (61 Seiten) |
| ISBN: | 9781009104302 |
| DOI: | 10.1017/9781009104302 |
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| author | Grabiwoda, Barbara ca. 20./21. Jh Mróz, Bogdan ca. 20./21. Jh |
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| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV047951967 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:37:38Z |
| indexdate | 2024-07-10T09:26:34Z |
| institution | BVB |
| isbn | 9781009104302 |
| language | English |
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| spelling | Grabiwoda, Barbara ca. 20./21. Jh. (DE-588)125586902X aut The economics of digital shopping in Central and Eastern Europe Barbara Grabiwoda, Bogdan Mróz Cambridge Cambridge University Press 2022 1 Online-Ressource (61 Seiten) txt rdacontent c rdamedia cr rdacarrier Cambridge elements Title from publisher's bibliographic system (viewed on 09 Feb 2022) Transformations caused by increasing virtual connectivity reach all business touchpoints, but the surge towards digital technologies is not distributed evenly across European markets, with the Central & Eastern Europe (CEE) region showing the strongest diversity of digital adoption levels. This Element outlines the characteristics of CEE digital markets, along with an additional contextual layer investigating online consumer behaviors. In-depth analysis of the similarities and differences in the region will allow the pace of ongoing digitization to be traced. The authors' objective in delivering this Element is to analyze the opportunities presented by the digital economy in CEE and to provide an actionable outlook for the e-commerce potential within the region's markets. Observations are based on in-depth analysis of dependencies between globalization of consumer behaviors and ongoing barriers to digital adoption caused by both economic and geo-political limitations Electronic commerce / Europe, Central Electronic commerce / Europe, Eastern Consumer behavior / Europe, Central Consumer behavior / Europe, Eastern Mróz, Bogdan ca. 20./21. Jh. (DE-588)170975479 aut Erscheint auch als Druck-Ausgabe 978-1-00-910844-7 https://doi.org/10.1017/9781009104302 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Grabiwoda, Barbara ca. 20./21. Jh Mróz, Bogdan ca. 20./21. Jh The economics of digital shopping in Central and Eastern Europe Electronic commerce / Europe, Central Electronic commerce / Europe, Eastern Consumer behavior / Europe, Central Consumer behavior / Europe, Eastern |
| title | The economics of digital shopping in Central and Eastern Europe |
| title_auth | The economics of digital shopping in Central and Eastern Europe |
| title_exact_search | The economics of digital shopping in Central and Eastern Europe |
| title_exact_search_txtP | The economics of digital shopping in Central and Eastern Europe |
| title_full | The economics of digital shopping in Central and Eastern Europe Barbara Grabiwoda, Bogdan Mróz |
| title_fullStr | The economics of digital shopping in Central and Eastern Europe Barbara Grabiwoda, Bogdan Mróz |
| title_full_unstemmed | The economics of digital shopping in Central and Eastern Europe Barbara Grabiwoda, Bogdan Mróz |
| title_short | The economics of digital shopping in Central and Eastern Europe |
| title_sort | the economics of digital shopping in central and eastern europe |
| topic | Electronic commerce / Europe, Central Electronic commerce / Europe, Eastern Consumer behavior / Europe, Central Consumer behavior / Europe, Eastern |
| topic_facet | Electronic commerce / Europe, Central Electronic commerce / Europe, Eastern Consumer behavior / Europe, Central Consumer behavior / Europe, Eastern |
| url | https://doi.org/10.1017/9781009104302 |
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