The Future of Luxury Brands: Artification and Sustainability
The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines th...
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Berlin ; Boston
De Gruyter
[2022]
|
Schriftenreihe: | Business & Economics
|
Schlagworte: | |
Zusammenfassung: | The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments-the art world, fashion and fine wines including hospitality services-through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification-the process by which non-art is reconceived as art-applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing |
Beschreibung: | XIII, 298 Seiten Illustrationen |
ISBN: | 9783110737615 |
Internformat
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spelling | The Future of Luxury Brands Artification and Sustainability edited by Annamma Joy Berlin ; Boston De Gruyter [2022] © 2022 XIII, 298 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Business & Economics The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments-the art world, fashion and fine wines including hospitality services-through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification-the process by which non-art is reconceived as art-applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing Luxusware (DE-588)4192135-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Luxusware (DE-588)4192135-5 s Markenpolitik (DE-588)4144679-3 s DE-604 Joy, Annamma Sonstige (DE-588)170798674 oth Erscheint auch als Online-Ausgabe 978-3-11-073275-7 |
spellingShingle | The Future of Luxury Brands Artification and Sustainability Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
subject_GND | (DE-588)4192135-5 (DE-588)4144679-3 (DE-588)4143413-4 |
title | The Future of Luxury Brands Artification and Sustainability |
title_auth | The Future of Luxury Brands Artification and Sustainability |
title_exact_search | The Future of Luxury Brands Artification and Sustainability |
title_exact_search_txtP | The Future of Luxury Brands Artification and Sustainability |
title_full | The Future of Luxury Brands Artification and Sustainability edited by Annamma Joy |
title_fullStr | The Future of Luxury Brands Artification and Sustainability edited by Annamma Joy |
title_full_unstemmed | The Future of Luxury Brands Artification and Sustainability edited by Annamma Joy |
title_short | The Future of Luxury Brands |
title_sort | the future of luxury brands artification and sustainability |
title_sub | Artification and Sustainability |
topic | Luxusware (DE-588)4192135-5 gnd Markenpolitik (DE-588)4144679-3 gnd |
topic_facet | Luxusware Markenpolitik Aufsatzsammlung |
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