Advances in electronic marketing:
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
c2005
|
| Schlagworte: | |
| Online-Zugang: | DE-898 DE-706 DE-1050 DE-1049 DE-83 Volltext |
| Zusammenfassung: | "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher |
| Beschreibung: | Includes bibliographical references and index. - Title from PDF t.p. (viewed on May 18, 2010) |
| Beschreibung: | 1 Online-Ressource (electronic texts (xv, 318 p. ill.)) digital files |
| DOI: | 10.4018/978-1-59140-321-0 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047945440 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220419s2005 |||| o||u| ||||||eng d | ||
| 024 | 7 | |a 10.4018/978-1-59140-321-0 |2 doi | |
| 035 | |a (ZDB-1-IGE)068991959 | ||
| 035 | |a (OCoLC)1312686421 | ||
| 035 | |a (DE-599)BVBBV047945440 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-898 |a DE-706 |a DE-1050 |a DE-1049 |a DE-83 | ||
| 082 | 0 | |a 658.8/72 |2 22 | |
| 245 | 1 | 0 | |a Advances in electronic marketing |c [edited by] Irvine Clarke III, Theresa B. Flaherty |
| 246 | 1 | 3 | |a Electronic marketing |
| 264 | 1 | |a Hershey, Pa |b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |c c2005 | |
| 300 | |a 1 Online-Ressource (electronic texts (xv, 318 p. ill.)) |b digital files | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Title from PDF t.p. (viewed on May 18, 2010) | ||
| 520 | |a "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a World Wide Web | |
| 700 | 1 | |a Clarke, Irvine |d 1961- |4 ctb | |
| 700 | 1 | |a Flaherty, Theresa |d 1968- |4 ctb | |
| 856 | 4 | 0 | |u https://doi.org/10.4018/978-1-59140-321-0 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-1-IGE |a ZDB-98-IGB | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033326870 | |
| 966 | e | |u https://doi.org/10.4018/978-1-59140-321-0 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-59140-321-0 |l DE-706 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-59140-321-0 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-59140-321-0 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4018/978-1-59140-321-0 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1808138583626743808 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author2 | Clarke, Irvine 1961- Flaherty, Theresa 1968- |
| author2_role | ctb ctb |
| author2_variant | i c ic t f tf |
| author_facet | Clarke, Irvine 1961- Flaherty, Theresa 1968- |
| building | Verbundindex |
| bvnumber | BV047945440 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)068991959 (OCoLC)1312686421 (DE-599)BVBBV047945440 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4018/978-1-59140-321-0 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV047945440</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220419s2005 |||| o||u| ||||||eng d</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-59140-321-0</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-IGE)068991959</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1312686421</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047945440</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">22</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advances in electronic marketing</subfield><subfield code="c">[edited by] Irvine Clarke III, Theresa B. Flaherty</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Electronic marketing</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pa</subfield><subfield code="b">IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)</subfield><subfield code="c">c2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (electronic texts (xv, 318 p. ill.))</subfield><subfield code="b">digital files</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Title from PDF t.p. (viewed on May 18, 2010)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">World Wide Web</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Clarke, Irvine</subfield><subfield code="d">1961-</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Flaherty, Theresa</subfield><subfield code="d">1968-</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4018/978-1-59140-321-0</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033326870</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-59140-321-0</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-59140-321-0</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-59140-321-0</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-59140-321-0</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4018/978-1-59140-321-0</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047945440 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:36:13Z |
| indexdate | 2024-08-23T01:08:47Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033326870 |
| oclc_num | 1312686421 |
| open_access_boolean | |
| owner | DE-898 DE-BY-UBR DE-706 DE-1050 DE-1049 DE-83 |
| owner_facet | DE-898 DE-BY-UBR DE-706 DE-1050 DE-1049 DE-83 |
| physical | 1 Online-Ressource (electronic texts (xv, 318 p. ill.)) digital files |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |
| record_format | marc |
| spelling | Advances in electronic marketing [edited by] Irvine Clarke III, Theresa B. Flaherty Electronic marketing Hershey, Pa IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) c2005 1 Online-Ressource (electronic texts (xv, 318 p. ill.)) digital files txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Title from PDF t.p. (viewed on May 18, 2010) "This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher Internet marketing Internet advertising World Wide Web Clarke, Irvine 1961- ctb Flaherty, Theresa 1968- ctb https://doi.org/10.4018/978-1-59140-321-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Advances in electronic marketing Internet marketing Internet advertising World Wide Web |
| title | Advances in electronic marketing |
| title_alt | Electronic marketing |
| title_auth | Advances in electronic marketing |
| title_exact_search | Advances in electronic marketing |
| title_exact_search_txtP | Advances in electronic marketing |
| title_full | Advances in electronic marketing [edited by] Irvine Clarke III, Theresa B. Flaherty |
| title_fullStr | Advances in electronic marketing [edited by] Irvine Clarke III, Theresa B. Flaherty |
| title_full_unstemmed | Advances in electronic marketing [edited by] Irvine Clarke III, Theresa B. Flaherty |
| title_short | Advances in electronic marketing |
| title_sort | advances in electronic marketing |
| topic | Internet marketing Internet advertising World Wide Web |
| topic_facet | Internet marketing Internet advertising World Wide Web |
| url | https://doi.org/10.4018/978-1-59140-321-0 |
| work_keys_str_mv | AT clarkeirvine advancesinelectronicmarketing AT flahertytheresa advancesinelectronicmarketing AT clarkeirvine electronicmarketing AT flahertytheresa electronicmarketing |