Data mining and business intelligence: a guide to productivity

This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The...

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Bibliographische Detailangaben
1. Verfasser: Kudyba, Stephan 1963- (VerfasserIn)
Weitere Verfasser: Hoptroff, Richard (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pa IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) c2001
Schlagworte:
Online-Zugang:DE-898
DE-706
DE-1050
DE-1049
DE-83
Volltext
Zusammenfassung:This book provides an overview of data mining technology and how it is applied in a business environment. It describes the corresponding data mining methodologies that are used to solve a variety of business problems which enhance firm-level efficiency in a less technical, more managerial style. The book incorporates the data mining process into the spectrum of complementary technologies that together comprise corporate information systems that promote business intelligence. Business intelligence involves the proliferation of value-added information throughout a given enterprise through the use of various applications that promotes efficiency for the firm
Beschreibung:Includes bibliographical references and index. - Title from PDF t.p. (viewed on June 5, 2010)
Beschreibung:1 Online-Ressource (electronic texts (iv, 166 p. ill.)) digital files
DOI:10.4018/978-1-93070-803-7

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