Internet marketing research: theory and practice
Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due...
Gespeichert in:
| Weitere Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa
IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
c2001
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| Schlagworte: | |
| Online-Zugang: | DE-898 DE-706 DE-1050 DE-1049 DE-83 Volltext |
| Zusammenfassung: | Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology |
| Beschreibung: | Includes bibliographical references and index. - Title from PDF t.p. (viewed on June 26, 2010) |
| Beschreibung: | 1 Online-Ressource (electronic texts (ii, 261 p. ill.)) digital files |
| DOI: | 10.4018/978-1-87828-997-1 |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| doi_str_mv | 10.4018/978-1-87828-997-1 |
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| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:36:12Z |
| indexdate | 2024-08-23T01:08:46Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033326662 |
| oclc_num | 1312704766 |
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| physical | 1 Online-Ressource (electronic texts (ii, 261 p. ill.)) digital files |
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| publishDate | 2001 |
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| publisher | IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) |
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| spelling | Internet marketing research theory and practice [edited by] Ook Lee Hershey, Pa IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) c2001 1 Online-Ressource (electronic texts (ii, 261 p. ill.)) digital files txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index. - Title from PDF t.p. (viewed on June 26, 2010) Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology Internet marketing Lee, Ook 1965- ctb https://doi.org/10.4018/978-1-87828-997-1 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Internet marketing research theory and practice Internet marketing |
| title | Internet marketing research theory and practice |
| title_auth | Internet marketing research theory and practice |
| title_exact_search | Internet marketing research theory and practice |
| title_exact_search_txtP | Internet marketing research theory and practice |
| title_full | Internet marketing research theory and practice [edited by] Ook Lee |
| title_fullStr | Internet marketing research theory and practice [edited by] Ook Lee |
| title_full_unstemmed | Internet marketing research theory and practice [edited by] Ook Lee |
| title_short | Internet marketing research |
| title_sort | internet marketing research theory and practice |
| title_sub | theory and practice |
| topic | Internet marketing |
| topic_facet | Internet marketing |
| url | https://doi.org/10.4018/978-1-87828-997-1 |
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