Strategies for generating e-business returns on investment:

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and cl...

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Bibliographic Details
Other Authors: Shin, Namchul 1962- (Contributor)
Format: Electronic eBook
Language:English
Published: Hershey, Pa IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) c2005
Subjects:
Online Access:DE-898
DE-706
DE-1050
DE-1049
DE-83
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Summary:Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. This book presents a group of studies that yield significant new insights into the creation of e-business value
Item Description:Includes bibliographical references and index. - Title from PDF t.p. (viewed on July 19, 2010)
Physical Description:1 Online-Ressource (electronic texts (x, 354 p. ill.)) digital files
DOI:10.4018/978-1-59140-417-0

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