Strategies for generating e-business returns on investment:

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and cl...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser: Shin, Namchul 1962- (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hershey, Pa IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) c2005
Schlagworte:
Online-Zugang:DE-898
DE-706
DE-1050
DE-1049
DE-83
Volltext
Zusammenfassung:Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. This book presents a group of studies that yield significant new insights into the creation of e-business value
Beschreibung:Includes bibliographical references and index. - Title from PDF t.p. (viewed on July 19, 2010)
Beschreibung:1 Online-Ressource (electronic texts (x, 354 p. ill.)) digital files
DOI:10.4018/978-1-59140-417-0

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