Agile marketing: unlock adaptive and data-driven marketing for long-term success
"Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by ap...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY ; New Delhi
Kogan Page
2022
|
| Schlagworte: | |
| Zusammenfassung: | "Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of insightful case studies and examples from organizations such as Santander, Boots and Vodafone. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future"-- |
| Beschreibung: | viii, 279 Seiten Illustrationen 24 cm |
| ISBN: | 9781398605107 9781398605121 |
Internformat
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| 520 | 3 | |a "Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of insightful case studies and examples from organizations such as Santander, Boots and Vodafone. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future"-- | |
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Datensatz im Suchindex
| _version_ | 1804183590952501248 |
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| author | Perkin, Neil |
| author_GND | (DE-588)1137883847 |
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| author_sort | Perkin, Neil |
| author_variant | n p np |
| building | Verbundindex |
| bvnumber | BV047943504 |
| classification_rvk | QP 620 |
| ctrlnum | (OCoLC)1309121091 (DE-599)BVBBV047943504 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
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| id | DE-604.BV047943504 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:35:45Z |
| indexdate | 2024-07-10T09:25:52Z |
| institution | BVB |
| isbn | 9781398605107 9781398605121 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033324956 |
| oclc_num | 1309121091 |
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| owner_facet | DE-706 DE-1050 DE-898 DE-BY-UBR |
| physical | viii, 279 Seiten Illustrationen 24 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Perkin, Neil Verfasser (DE-588)1137883847 aut Agile marketing unlock adaptive and data-driven marketing for long-term success Neil Perkin London ; New York, NY ; New Delhi Kogan Page 2022 viii, 279 Seiten Illustrationen 24 cm txt rdacontent n rdamedia nc rdacarrier "Create responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and practical roadmap to transforming your marketing by applying agile principles at scale and overcoming mindset and culture challenges to enable greater efficiency and quicker response times. Covering areas such as putting data and automation at the centre of agility, measuring success and creating and maintaining space for innovation, it features a range of insightful case studies and examples from organizations such as Santander, Boots and Vodafone. Written by a recognized agile expert and marketing thought-leader who has worked with marketing teams in some of the largest global organizations, Agile Marketing also explores how to empower high-performing marketing teams and develop and pivot agile campaigns and content. Featuring tips and tools throughout and a step-by-step agile marketing transformation blueprint, it is a crucial resource for creating effective and streamlined marketing today and into the future"-- Agilität Management (DE-588)1123527725 gnd rswk-swf Kreativität (DE-588)4032903-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing Business enterprises / Technological innovations Creative ability in business Organizational change Organizational Innovation Entreprises / Innovations Créativité dans les affaires Changement organisationnel marketing Marketing (DE-588)4037589-4 s Kreativität (DE-588)4032903-3 s Agilität Management (DE-588)1123527725 s DE-604 Erscheint auch als Online-Ausgabe 978-1-3986-0511-4 |
| spellingShingle | Perkin, Neil Agile marketing unlock adaptive and data-driven marketing for long-term success Agilität Management (DE-588)1123527725 gnd Kreativität (DE-588)4032903-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)1123527725 (DE-588)4032903-3 (DE-588)4037589-4 |
| title | Agile marketing unlock adaptive and data-driven marketing for long-term success |
| title_auth | Agile marketing unlock adaptive and data-driven marketing for long-term success |
| title_exact_search | Agile marketing unlock adaptive and data-driven marketing for long-term success |
| title_exact_search_txtP | Agile marketing unlock adaptive and data-driven marketing for long-term success |
| title_full | Agile marketing unlock adaptive and data-driven marketing for long-term success Neil Perkin |
| title_fullStr | Agile marketing unlock adaptive and data-driven marketing for long-term success Neil Perkin |
| title_full_unstemmed | Agile marketing unlock adaptive and data-driven marketing for long-term success Neil Perkin |
| title_short | Agile marketing |
| title_sort | agile marketing unlock adaptive and data driven marketing for long term success |
| title_sub | unlock adaptive and data-driven marketing for long-term success |
| topic | Agilität Management (DE-588)1123527725 gnd Kreativität (DE-588)4032903-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Agilität Management Kreativität Marketing |
| work_keys_str_mv | AT perkinneil agilemarketingunlockadaptiveanddatadrivenmarketingforlongtermsuccess |