Trust in peer platform markets: Consumer survey findings

Trust is a key component in peer platform markets (PPMs). In 2016, the OECD's Committee on Consumer Policy (CCP) produced a report on Protecting consumers in peer platform markets: Exploring the issues. The 2016 report examined a number of the mechanisms that peer platforms have themselves deve...

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Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Paris OECD Publishing 2017
Schriftenreihe:OECD Digital Economy Papers
Schlagworte:
Online-Zugang:kostenfrei
Zusammenfassung:Trust is a key component in peer platform markets (PPMs). In 2016, the OECD's Committee on Consumer Policy (CCP) produced a report on Protecting consumers in peer platform markets: Exploring the issues. The 2016 report examined a number of the mechanisms that peer platforms have themselves developed to help engender trust in and use of their services (e.g. initiatives such as ratings and reviews) and raised a set of questions for further research and reflection. In order to understand better the role and drivers of consumer trust in PPMs, the CCP conducted an online survey of 10 000 consumers across ten OECD member countries. This report discusses the findings of that survey
Beschreibung:1 Online-Ressource (76 Seiten)
DOI:10.1787/1a893b58-en

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