Data Analytics in SMEs: Trends and Policies

The report contextualises the role of data analytics in the ongoing digital revolution and its potential for SME performance, including for enhancing SME productivity. It presents evidence on the use of data analytics in SMEs, discusses main internal and external barriers to the use of data analytic...

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Bibliographic Details
Main Author: Bianchini, Marco (Author)
Other Authors: Michalkova, Veronika (Contributor)
Format: Electronic eBook
Language:English
Published: Paris OECD Publishing 2019
Series:OECD SME and Entrepreneurship Papers
Subjects:
Online Access:Volltext
Summary:The report contextualises the role of data analytics in the ongoing digital revolution and its potential for SME performance, including for enhancing SME productivity. It presents evidence on the use of data analytics in SMEs, discusses main internal and external barriers to the use of data analytics by SMEs, and illustrates policy approaches to foster data-driven decision-making in SMEs
Physical Description:1 Online-Ressource (44 Seiten) 21 x 29.7cm
DOI:10.1787/1de6c6a7-en

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