Data Analytics in SMEs: Trends and Policies

The report contextualises the role of data analytics in the ongoing digital revolution and its potential for SME performance, including for enhancing SME productivity. It presents evidence on the use of data analytics in SMEs, discusses main internal and external barriers to the use of data analytic...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Bianchini, Marco (VerfasserIn)
Weitere Verfasser: Michalkova, Veronika (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Paris OECD Publishing 2019
Schriftenreihe:OECD SME and Entrepreneurship Papers
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Online-Zugang:Volltext
Zusammenfassung:The report contextualises the role of data analytics in the ongoing digital revolution and its potential for SME performance, including for enhancing SME productivity. It presents evidence on the use of data analytics in SMEs, discusses main internal and external barriers to the use of data analytics by SMEs, and illustrates policy approaches to foster data-driven decision-making in SMEs
Beschreibung:1 Online-Ressource (44 Seiten) 21 x 29.7cm
DOI:10.1787/1de6c6a7-en

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