A review of the policy framework for tourism marketing and promotion:
The development of the visitor economy faces challenges not only from global economic conditions, reduced budgets, fluctuating exchange rates, but also deeper underlying economic and technological shifts which create further market turbulence. In response, new models for linking tourism policy, tour...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Paris
OECD Publishing
2017
|
| Schriftenreihe: | OECD Tourism Papers
|
| Schlagworte: | |
| Online-Zugang: | kostenfrei |
| Zusammenfassung: | The development of the visitor economy faces challenges not only from global economic conditions, reduced budgets, fluctuating exchange rates, but also deeper underlying economic and technological shifts which create further market turbulence. In response, new models for linking tourism policy, tourism marketing and product development, including digital strategies are being explored in a number of countries. The report examines some of the current challenges and opportunities for public authorities responsible for the marketing and promotion of tourism, including evolving funding sources, partnership opportunities, promotion strategies, and governance arrangements. The report benefitted from significant contributions from 16 countries: Australia, Denmark, Estonia, Finland, France, Iceland, Israel, Italy, Latvia, Philippines, Poland, Portugal, Slovenia, Sweden, South Africa, and the United Kingdom. Country case studies provide examples of policy and business initiatives to address current and emerging challenges |
| Beschreibung: | 1 Online-Ressource (31 Seiten) |
| DOI: | 10.1787/096d0ace-en |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047931781 | ||
| 003 | DE-604 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220413s2017 xx o|||| 00||| eng d | ||
| 024 | 7 | |a 10.1787/096d0ace-en |2 doi | |
| 035 | |a (ZDB-13-SOC)061315923 | ||
| 035 | |a (OCoLC)1312708901 | ||
| 035 | |a (DE-599)BVBBV047931781 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-384 |a DE-91 |a DE-473 |a DE-824 |a DE-29 |a DE-739 |a DE-355 |a DE-20 |a DE-1028 |a DE-1049 |a DE-188 |a DE-521 |a DE-861 |a DE-898 |a DE-92 |a DE-573 |a DE-19 | ||
| 245 | 1 | 0 | |a A review of the policy framework for tourism marketing and promotion |c Organisation for Economic Co-operation and Development |
| 264 | 1 | |a Paris |b OECD Publishing |c 2017 | |
| 300 | |a 1 Online-Ressource (31 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a OECD Tourism Papers | |
| 520 | |a The development of the visitor economy faces challenges not only from global economic conditions, reduced budgets, fluctuating exchange rates, but also deeper underlying economic and technological shifts which create further market turbulence. In response, new models for linking tourism policy, tourism marketing and product development, including digital strategies are being explored in a number of countries. The report examines some of the current challenges and opportunities for public authorities responsible for the marketing and promotion of tourism, including evolving funding sources, partnership opportunities, promotion strategies, and governance arrangements. The report benefitted from significant contributions from 16 countries: Australia, Denmark, Estonia, Finland, France, Iceland, Israel, Italy, Latvia, Philippines, Poland, Portugal, Slovenia, Sweden, South Africa, and the United Kingdom. Country case studies provide examples of policy and business initiatives to address current and emerging challenges | ||
| 650 | 4 | |a Industry and Services | |
| 856 | 4 | 0 | |u https://doi.org/10.1787/096d0ace-en |x Verlag |z kostenfrei |3 Volltext |
| 912 | |a ZDB-13-SOC | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033313274 | |
Datensatz im Suchindex
| _version_ | 1818805996901892096 |
|---|---|
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| building | Verbundindex |
| bvnumber | BV047931781 |
| collection | ZDB-13-SOC |
| ctrlnum | (ZDB-13-SOC)061315923 (OCoLC)1312708901 (DE-599)BVBBV047931781 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1787/096d0ace-en |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000zc 4500</leader><controlfield tag="001">BV047931781</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220413s2017 xx o|||| 00||| eng d</controlfield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1787/096d0ace-en</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-13-SOC)061315923</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1312708901</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047931781</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-384</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1028</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">A review of the policy framework for tourism marketing and promotion</subfield><subfield code="c">Organisation for Economic Co-operation and Development</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Paris</subfield><subfield code="b">OECD Publishing</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (31 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">OECD Tourism Papers</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">The development of the visitor economy faces challenges not only from global economic conditions, reduced budgets, fluctuating exchange rates, but also deeper underlying economic and technological shifts which create further market turbulence. In response, new models for linking tourism policy, tourism marketing and product development, including digital strategies are being explored in a number of countries. The report examines some of the current challenges and opportunities for public authorities responsible for the marketing and promotion of tourism, including evolving funding sources, partnership opportunities, promotion strategies, and governance arrangements. The report benefitted from significant contributions from 16 countries: Australia, Denmark, Estonia, Finland, France, Iceland, Israel, Italy, Latvia, Philippines, Poland, Portugal, Slovenia, Sweden, South Africa, and the United Kingdom. Country case studies provide examples of policy and business initiatives to address current and emerging challenges</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industry and Services</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1787/096d0ace-en</subfield><subfield code="x">Verlag</subfield><subfield code="z">kostenfrei</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-13-SOC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033313274</subfield></datafield></record></collection> |
| id | DE-604.BV047931781 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:34:58Z |
| indexdate | 2024-12-18T19:02:45Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033313274 |
| oclc_num | 1312708901 |
| open_access_boolean | 1 |
| owner | DE-384 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-824 DE-29 DE-739 DE-355 DE-BY-UBR DE-20 DE-1028 DE-1049 DE-188 DE-521 DE-861 DE-898 DE-BY-UBR DE-92 DE-573 DE-19 DE-BY-UBM |
| owner_facet | DE-384 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-824 DE-29 DE-739 DE-355 DE-BY-UBR DE-20 DE-1028 DE-1049 DE-188 DE-521 DE-861 DE-898 DE-BY-UBR DE-92 DE-573 DE-19 DE-BY-UBM |
| physical | 1 Online-Ressource (31 Seiten) |
| psigel | ZDB-13-SOC |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | OECD Publishing |
| record_format | marc |
| series2 | OECD Tourism Papers |
| spelling | A review of the policy framework for tourism marketing and promotion Organisation for Economic Co-operation and Development Paris OECD Publishing 2017 1 Online-Ressource (31 Seiten) txt rdacontent c rdamedia cr rdacarrier OECD Tourism Papers The development of the visitor economy faces challenges not only from global economic conditions, reduced budgets, fluctuating exchange rates, but also deeper underlying economic and technological shifts which create further market turbulence. In response, new models for linking tourism policy, tourism marketing and product development, including digital strategies are being explored in a number of countries. The report examines some of the current challenges and opportunities for public authorities responsible for the marketing and promotion of tourism, including evolving funding sources, partnership opportunities, promotion strategies, and governance arrangements. The report benefitted from significant contributions from 16 countries: Australia, Denmark, Estonia, Finland, France, Iceland, Israel, Italy, Latvia, Philippines, Poland, Portugal, Slovenia, Sweden, South Africa, and the United Kingdom. Country case studies provide examples of policy and business initiatives to address current and emerging challenges Industry and Services https://doi.org/10.1787/096d0ace-en Verlag kostenfrei Volltext |
| spellingShingle | A review of the policy framework for tourism marketing and promotion Industry and Services |
| title | A review of the policy framework for tourism marketing and promotion |
| title_auth | A review of the policy framework for tourism marketing and promotion |
| title_exact_search | A review of the policy framework for tourism marketing and promotion |
| title_exact_search_txtP | A review of the policy framework for tourism marketing and promotion |
| title_full | A review of the policy framework for tourism marketing and promotion Organisation for Economic Co-operation and Development |
| title_fullStr | A review of the policy framework for tourism marketing and promotion Organisation for Economic Co-operation and Development |
| title_full_unstemmed | A review of the policy framework for tourism marketing and promotion Organisation for Economic Co-operation and Development |
| title_short | A review of the policy framework for tourism marketing and promotion |
| title_sort | a review of the policy framework for tourism marketing and promotion |
| topic | Industry and Services |
| topic_facet | Industry and Services |
| url | https://doi.org/10.1787/096d0ace-en |