Online advertising: Trends, benefits and risks for consumers
Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and b...
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Paris
OECD Publishing
2019
|
| Schriftenreihe: | OECD Digital Economy Papers
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of "free" online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD's Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant |
| Beschreibung: | 1 Online-Ressource (43 Seiten) |
| DOI: | 10.1787/1f42c85d-en |
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| spelling | Online advertising Trends, benefits and risks for consumers Organisation for Economic Co-operation and Development Paris OECD Publishing 2019 1 Online-Ressource (43 Seiten) txt rdacontent c rdamedia cr rdacarrier OECD Digital Economy Papers Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of "free" online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD's Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant Science and Technology Economics https://doi.org/10.1787/1f42c85d-en Verlag kostenfrei Volltext |
| spellingShingle | Online advertising Trends, benefits and risks for consumers Science and Technology Economics |
| title | Online advertising Trends, benefits and risks for consumers |
| title_auth | Online advertising Trends, benefits and risks for consumers |
| title_exact_search | Online advertising Trends, benefits and risks for consumers |
| title_exact_search_txtP | Online advertising Trends, benefits and risks for consumers |
| title_full | Online advertising Trends, benefits and risks for consumers Organisation for Economic Co-operation and Development |
| title_fullStr | Online advertising Trends, benefits and risks for consumers Organisation for Economic Co-operation and Development |
| title_full_unstemmed | Online advertising Trends, benefits and risks for consumers Organisation for Economic Co-operation and Development |
| title_short | Online advertising |
| title_sort | online advertising trends benefits and risks for consumers |
| title_sub | Trends, benefits and risks for consumers |
| topic | Science and Technology Economics |
| topic_facet | Science and Technology Economics |
| url | https://doi.org/10.1787/1f42c85d-en |