Social media analytics and its applications in marketing:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Boston
now
[2022]
|
Schriftenreihe: | Foundations and trends in marketing
volume 15, issue 4 (2022) |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | 83 Seiten Illustrationen |
ISBN: | 9781680839524 |
Internformat
MARC
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100 | 1 | |a Moon, Sangkil |e Verfasser |0 (DE-588)133654125 |4 aut | |
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264 | 1 | |a Boston |b now |c [2022] | |
300 | |a 83 Seiten |b Illustrationen | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
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author_facet | Moon, Sangkil Iacobucci, Dawn 1960- |
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building | Verbundindex |
bvnumber | BV047925299 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)1309297983 (DE-599)KXP1796582670 |
discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV047925299 |
illustrated | Illustrated |
index_date | 2024-07-03T19:34:13Z |
indexdate | 2024-07-10T09:25:23Z |
institution | BVB |
isbn | 9781680839524 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033306859 |
oclc_num | 1309297983 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR |
owner_facet | DE-355 DE-BY-UBR |
physical | 83 Seiten Illustrationen |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | now |
record_format | marc |
series | Foundations and trends in marketing |
series2 | Foundations and trends in marketing |
spelling | Moon, Sangkil Verfasser (DE-588)133654125 aut Social media analytics and its applications in marketing Sangkil Moon, Dawn Iacobucci Boston now [2022] 83 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Foundations and trends in marketing volume 15, issue 4 (2022) Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Marketing / (DE-627)091376297 / (DE-2867)12766-3 Social Web / (DE-627)550010556 / (DE-2867)29182-2 Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s Datenanalyse (DE-588)4123037-1 s DE-604 Iacobucci, Dawn 1960- Verfasser (DE-588)1136620109 aut Foundations and trends in marketing volume 15, issue 4 (2022) (DE-604)BV022936683 volume 15, issue 4 (2022) B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1796582670.pdf Inhaltsverzeichnis |
spellingShingle | Moon, Sangkil Iacobucci, Dawn 1960- Social media analytics and its applications in marketing Foundations and trends in marketing Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Datenanalyse (DE-588)4123037-1 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4123037-1 |
title | Social media analytics and its applications in marketing |
title_auth | Social media analytics and its applications in marketing |
title_exact_search | Social media analytics and its applications in marketing |
title_exact_search_txtP | Social media analytics and its applications in marketing |
title_full | Social media analytics and its applications in marketing Sangkil Moon, Dawn Iacobucci |
title_fullStr | Social media analytics and its applications in marketing Sangkil Moon, Dawn Iacobucci |
title_full_unstemmed | Social media analytics and its applications in marketing Sangkil Moon, Dawn Iacobucci |
title_short | Social media analytics and its applications in marketing |
title_sort | social media analytics and its applications in marketing |
topic | Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd Datenanalyse (DE-588)4123037-1 gnd |
topic_facet | Marketing Social Media Datenanalyse |
url | https://www.gbv.de/dms/zbw/1796582670.pdf |
volume_link | (DE-604)BV022936683 |
work_keys_str_mv | AT moonsangkil socialmediaanalyticsanditsapplicationsinmarketing AT iacobuccidawn socialmediaanalyticsanditsapplicationsinmarketing |