Entrepreneurial marketing: a practical managerial approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Northampton, MA
Edward Elgar Pub., Inc
2018
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (224 Seiten) |
| ISBN: | 9781788111324 |
| DOI: | 10.4337/9781788111324 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047924234 | ||
| 003 | DE-604 | ||
| 005 | 20240222 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220411s2018 |||| o||u| ||||||eng d | ||
| 020 | |a 9781788111324 |9 978-1-78811-132-4 | ||
| 024 | 7 | |a 10.4337/9781788111324 |2 doi | |
| 035 | |a (ZDB-1-EWE)NLM010906746 | ||
| 035 | |a (OCoLC)1312703888 | ||
| 035 | |a (DE-599)BVBBV047924234 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-634 |a DE-1043 |a DE-1046 |a DE-573 |a DE-M347 |a DE-898 |a DE-859 |a DE-860 |a DE-861 |a DE-863 |a DE-862 |a DE-Re13 |a DE-91 |a DE-384 |a DE-473 |a DE-19 |a DE-355 |a DE-703 |a DE-20 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hisrich, Robert D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Entrepreneurial marketing |b a practical managerial approach |c Robert D. Hisrich (Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US), and Veland Ramadani (Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia) |
| 264 | 1 | |a Northampton, MA |b Edward Elgar Pub., Inc |c 2018 | |
| 300 | |a 1 Online-Ressource (224 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 505 | 8 | |a Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7. Entrepreneurial distribution policy -- 8. Entrepreneurial promotion policy -- 9. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index | |
| 505 | 8 | |a One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world | |
| 650 | 4 | |a Marketing |a Entrepreneurship | |
| 650 | 0 | 7 | |a Unternehmensgründung |0 (DE-588)4078599-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Unternehmensgründung |0 (DE-588)4078599-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ramadani, Veland |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 9781788111317 |
| 856 | 4 | 0 | |u https://doi.org/10.4337/9781788111324 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-1-EWE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033305822 | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-12 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-634 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-1043 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-1046 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-573 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-M347 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-898 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-859 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-860 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-861 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-863 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-862 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-Re13 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-91 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-384 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-473 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-19 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-355 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-703 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-20 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-706 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-824 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-29 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781788111324 |l DE-739 |p ZDB-1-EWE |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 988404 |
|---|---|
| _version_ | 1806528958484709376 |
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| author | Hisrich, Robert D. |
| author_facet | Hisrich, Robert D. |
| author_role | aut |
| author_sort | Hisrich, Robert D. |
| author_variant | r d h rd rdh |
| building | Verbundindex |
| bvnumber | BV047924234 |
| classification_rvk | QP 600 |
| collection | ZDB-1-EWE |
| contents | Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7. Entrepreneurial distribution policy -- 8. Entrepreneurial promotion policy -- 9. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world |
| ctrlnum | (ZDB-1-EWE)NLM010906746 (OCoLC)1312703888 (DE-599)BVBBV047924234 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781788111324 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV047924234</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240222</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220411s2018 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781788111324</subfield><subfield code="9">978-1-78811-132-4</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4337/9781788111324</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-EWE)NLM010906746</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1312703888</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047924234</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hisrich, Robert D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Entrepreneurial marketing</subfield><subfield code="b">a practical managerial approach</subfield><subfield code="c">Robert D. Hisrich (Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US), and Veland Ramadani (Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia)</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Northampton, MA</subfield><subfield code="b">Edward Elgar Pub., Inc</subfield><subfield code="c">2018</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (224 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7. Entrepreneurial distribution policy -- 8. Entrepreneurial promotion policy -- 9. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="a">Entrepreneurship</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmensgründung</subfield><subfield code="0">(DE-588)4078599-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Unternehmensgründung</subfield><subfield code="0">(DE-588)4078599-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ramadani, Veland</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">9781788111317</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EWE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033305822</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-Re13</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-384</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781788111324</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047924234 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:33:55Z |
| indexdate | 2024-08-05T08:44:29Z |
| institution | BVB |
| isbn | 9781788111324 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033305822 |
| oclc_num | 1312703888 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (224 Seiten) |
| psigel | ZDB-1-EWE |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Edward Elgar Pub., Inc |
| record_format | marc |
| spellingShingle | Hisrich, Robert D. Entrepreneurial marketing a practical managerial approach Contents: 1. Entrepreneurial marketing -- 2. Foundations of marketing decision making -- 3. Entrepreneurial market identification -- 4. Entrepreneurial market segmentation and competitive positioning -- 5. Entrepreneurial product/service policy -- 6. Entrepreneurial price policy -- 7. Entrepreneurial distribution policy -- 8. Entrepreneurial promotion policy -- 9. International entrepreneurial marketing -- 10. The entrepreneurial marketing plan -- Index One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world Marketing Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4168907-0 |
| title | Entrepreneurial marketing a practical managerial approach |
| title_auth | Entrepreneurial marketing a practical managerial approach |
| title_exact_search | Entrepreneurial marketing a practical managerial approach |
| title_exact_search_txtP | Entrepreneurial marketing a practical managerial approach |
| title_full | Entrepreneurial marketing a practical managerial approach Robert D. Hisrich (Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US), and Veland Ramadani (Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia) |
| title_fullStr | Entrepreneurial marketing a practical managerial approach Robert D. Hisrich (Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US), and Veland Ramadani (Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia) |
| title_full_unstemmed | Entrepreneurial marketing a practical managerial approach Robert D. Hisrich (Associate Dean of Graduate and International Programs, Bridgestone Chair of International Marketing, Kent State University, US), and Veland Ramadani (Associate Professor of Entrepreneurship and Management, South-East European University, Republic of Macedonia) |
| title_short | Entrepreneurial marketing |
| title_sort | entrepreneurial marketing a practical managerial approach |
| title_sub | a practical managerial approach |
| topic | Marketing Entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Entrepreneurship Unternehmensgründung Marketingmanagement |
| url | https://doi.org/10.4337/9781788111324 |
| work_keys_str_mv | AT hisrichrobertd entrepreneurialmarketingapracticalmanagerialapproach AT ramadaniveland entrepreneurialmarketingapracticalmanagerialapproach |