Handbook of business-to-business marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Northampton, Mass
Edward Elgar Pub
2012
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and indexes |
| Beschreibung: | 1 Online-Ressource (xxii, 772 Seiten) ill |
| ISBN: | 9781781002445 |
| DOI: | 10.4337/9781781002445 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047924019 | ||
| 003 | DE-604 | ||
| 005 | 20240223 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 220411s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781781002445 |9 978-1-78100-244-5 | ||
| 024 | 7 | |a 10.4337/9781781002445 |2 doi | |
| 035 | |a (ZDB-1-EWE)NLM010900128 | ||
| 035 | |a (OCoLC)1312690686 | ||
| 035 | |a (DE-599)BVBBV047924019 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-634 |a DE-1043 |a DE-1046 |a DE-573 |a DE-M347 |a DE-898 |a DE-859 |a DE-860 |a DE-861 |a DE-863 |a DE-862 |a DE-Re13 |a DE-91 |a DE-384 |a DE-473 |a DE-19 |a DE-355 |a DE-703 |a DE-20 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 245 | 1 | 0 | |a Handbook of business-to-business marketing |c edited by Gary L. Lilien, Rajdeep Grewal |
| 264 | 1 | |a Northampton, Mass |b Edward Elgar Pub |c 2012 | |
| 300 | |a 1 Online-Ressource (xxii, 772 Seiten) |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 505 | 8 | |a pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues | |
| 505 | 8 | |a This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them | |
| 650 | 4 | |a Electronic books | |
| 650 | 4 | |a Industrial marketing |v Handbooks, manuals, etc | |
| 650 | 0 | 7 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Investitionsgütermarketing |0 (DE-588)4072915-1 |D s |
| 689 | 0 | 1 | |a Business-to-Business-Marketing |0 (DE-588)4631075-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Grewal, Rajdeep |4 oth | |
| 700 | 1 | |a Lilien, Gary L. |4 oth | |
| 710 | 2 | |a Edward Elgar Publishing |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 9781781005361 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 9781849801423 |
| 856 | 4 | 0 | |u https://doi.org/10.4337/9781781002445 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-1-EWE | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-033305606 | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-12 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-634 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-1043 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-1046 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-573 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-M347 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-898 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-859 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-860 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-861 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-863 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-862 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-Re13 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-91 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-384 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-473 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-19 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-355 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-703 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-20 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-706 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-824 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-29 |p ZDB-1-EWE |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.4337/9781781002445 |l DE-739 |p ZDB-1-EWE |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 988744 |
|---|---|
| _version_ | 1824555688288845824 |
| adam_text | |
| adam_txt | |
| any_adam_object | |
| any_adam_object_boolean | |
| building | Verbundindex |
| bvnumber | BV047924019 |
| classification_rvk | QP 600 QP 621 |
| collection | ZDB-1-EWE |
| contents | pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them |
| ctrlnum | (ZDB-1-EWE)NLM010900128 (OCoLC)1312690686 (DE-599)BVBBV047924019 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781781002445 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV047924019</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20240223</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">220411s2012 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781781002445</subfield><subfield code="9">978-1-78100-244-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4337/9781781002445</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-EWE)NLM010900128</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1312690686</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047924019</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-Re13</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-384</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Handbook of business-to-business marketing</subfield><subfield code="c">edited by Gary L. Lilien, Rajdeep Grewal</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Northampton, Mass</subfield><subfield code="b">Edward Elgar Pub</subfield><subfield code="c">2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxii, 772 Seiten)</subfield><subfield code="b">ill</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and indexes</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic books</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial marketing</subfield><subfield code="v">Handbooks, manuals, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Investitionsgütermarketing</subfield><subfield code="0">(DE-588)4072915-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Investitionsgütermarketing</subfield><subfield code="0">(DE-588)4072915-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Business-to-Business-Marketing</subfield><subfield code="0">(DE-588)4631075-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Grewal, Rajdeep</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lilien, Gary L.</subfield><subfield code="4">oth</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">Edward Elgar Publishing</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">9781781005361</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">9781849801423</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-EWE</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-033305606</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-Re13</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-384</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-19</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4337/9781781002445</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-1-EWE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047924019 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:33:55Z |
| indexdate | 2025-02-20T07:11:38Z |
| institution | BVB |
| isbn | 9781781002445 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033305606 |
| oclc_num | 1312690686 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xxii, 772 Seiten) ill |
| psigel | ZDB-1-EWE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Edward Elgar Pub |
| record_format | marc |
| spellingShingle | Handbook of business-to-business marketing pt. 1. Introduction and overview -- pt. 2. Perspectives in B2B research -- pt. 3. B2B marketing mix and strategy -- pt. 4. Inter-firm relationships in B2B markets -- pt. 5. Personal selling and sales management -- pt. 6. Technology and B2B marketing -- pt. 7. Methodological issues This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations--from businesses to government agencies to not-for-profit organizations--and the many individuals within them Electronic books Industrial marketing Handbooks, manuals, etc Business-to-Business-Marketing (DE-588)4631075-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4072915-1 (DE-588)4143413-4 |
| title | Handbook of business-to-business marketing |
| title_auth | Handbook of business-to-business marketing |
| title_exact_search | Handbook of business-to-business marketing |
| title_exact_search_txtP | Handbook of business-to-business marketing |
| title_full | Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal |
| title_fullStr | Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal |
| title_full_unstemmed | Handbook of business-to-business marketing edited by Gary L. Lilien, Rajdeep Grewal |
| title_short | Handbook of business-to-business marketing |
| title_sort | handbook of business to business marketing |
| topic | Electronic books Industrial marketing Handbooks, manuals, etc Business-to-Business-Marketing (DE-588)4631075-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd |
| topic_facet | Electronic books Industrial marketing Handbooks, manuals, etc Business-to-Business-Marketing Investitionsgütermarketing Aufsatzsammlung |
| url | https://doi.org/10.4337/9781781002445 |
| work_keys_str_mv | AT grewalrajdeep handbookofbusinesstobusinessmarketing AT liliengaryl handbookofbusinesstobusinessmarketing AT edwardelgarpublishing handbookofbusinesstobusinessmarketing |