Handbook of marketing strategy:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, U.K ; Northampton, Mass
Edward Elgar Pub
c2012
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xx, 504 Seiten) ill |
| ISBN: | 9781781005224 |
| DOI: | 10.4337/9781781005224 |
Internformat
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| 300 | |a 1 Online-Ressource (xx, 504 Seiten) |b ill | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 8 | |a pt. 1. Concepts and organizational aspects of marketing strategy -- pt. 2. Understanding competition -- pt. 3. Customer-based marketing strategy -- pt. 4. Marketing strategy decisions -- pt. 5. Branding and brand strategies -- pt. 6. Marketing strategy dynamics -- pt. 7. Impact of marketing strategy | |
| 505 | 8 | |a This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing | |
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Datensatz im Suchindex
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| contents | pt. 1. Concepts and organizational aspects of marketing strategy -- pt. 2. Understanding competition -- pt. 3. Customer-based marketing strategy -- pt. 4. Marketing strategy decisions -- pt. 5. Branding and brand strategies -- pt. 6. Marketing strategy dynamics -- pt. 7. Impact of marketing strategy This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing |
| ctrlnum | (ZDB-1-EWE)NLM010899774 (OCoLC)1312689424 (DE-599)BVBBV047923996 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | LOC 658.8/02 |
| dewey-search | LOC 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781781005224 |
| format | Electronic eBook |
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| index_date | 2024-07-03T19:33:55Z |
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| psigel | ZDB-1-EWE |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Edward Elgar Pub |
| record_format | marc |
| spellingShingle | Handbook of marketing strategy pt. 1. Concepts and organizational aspects of marketing strategy -- pt. 2. Understanding competition -- pt. 3. Customer-based marketing strategy -- pt. 4. Marketing strategy decisions -- pt. 5. Branding and brand strategies -- pt. 6. Marketing strategy dynamics -- pt. 7. Impact of marketing strategy This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing Electronic books Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4143413-4 |
| title | Handbook of marketing strategy |
| title_auth | Handbook of marketing strategy |
| title_exact_search | Handbook of marketing strategy |
| title_exact_search_txtP | Handbook of marketing strategy |
| title_full | Handbook of marketing strategy edited by Venkatesh Shankar and Gregory S. Carpenter |
| title_fullStr | Handbook of marketing strategy edited by Venkatesh Shankar and Gregory S. Carpenter |
| title_full_unstemmed | Handbook of marketing strategy edited by Venkatesh Shankar and Gregory S. Carpenter |
| title_short | Handbook of marketing strategy |
| title_sort | handbook of marketing strategy |
| topic | Electronic books Marketing Management Strategic planning Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Electronic books Marketing Management Strategic planning Marketingstrategie Aufsatzsammlung |
| url | https://doi.org/10.4337/9781781005224 |
| work_keys_str_mv | AT shankarvenkatesh handbookofmarketingstrategy AT carpentergregorys handbookofmarketingstrategy |