Competitive dynamics of entrepreneurial market entry:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, U.K
Edward Elgar
2011
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xiv, 538 Seiten) |
| ISBN: | 9780857936417 |
| DOI: | 10.4337/9780857936417 |
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| 505 | 8 | |a Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents | |
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| contents | pt. 1. Competitive dynamics -- pt. 2. Entrepreneurial market entity -- pt. 3. Conclusion Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents |
| ctrlnum | (ZDB-1-EWE)NLM010898026 (OCoLC)1312693781 (DE-599)BVBBV047923901 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9780857936417 |
| format | Electronic eBook |
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| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xiv, 538 Seiten) |
| psigel | ZDB-1-EWE |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | Edward Elgar |
| record_format | marc |
| spellingShingle | Competitive dynamics of entrepreneurial market entry pt. 1. Competitive dynamics -- pt. 2. Entrepreneurial market entity -- pt. 3. Conclusion Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents Electronic books Entrepreneurship Barriers to entry (Industrial organization) Competition Wettbewerbsverhalten (DE-588)4128269-3 gnd Entrepreneurship (DE-588)7588126-3 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd |
| subject_GND | (DE-588)4128269-3 (DE-588)7588126-3 (DE-588)4326311-2 (DE-588)4143413-4 |
| title | Competitive dynamics of entrepreneurial market entry |
| title_auth | Competitive dynamics of entrepreneurial market entry |
| title_exact_search | Competitive dynamics of entrepreneurial market entry |
| title_exact_search_txtP | Competitive dynamics of entrepreneurial market entry |
| title_full | Competitive dynamics of entrepreneurial market entry edited by Gideon D. Markman, Phillip D. Phan |
| title_fullStr | Competitive dynamics of entrepreneurial market entry edited by Gideon D. Markman, Phillip D. Phan |
| title_full_unstemmed | Competitive dynamics of entrepreneurial market entry edited by Gideon D. Markman, Phillip D. Phan |
| title_short | Competitive dynamics of entrepreneurial market entry |
| title_sort | competitive dynamics of entrepreneurial market entry |
| topic | Electronic books Entrepreneurship Barriers to entry (Industrial organization) Competition Wettbewerbsverhalten (DE-588)4128269-3 gnd Entrepreneurship (DE-588)7588126-3 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd |
| topic_facet | Electronic books Entrepreneurship Barriers to entry (Industrial organization) Competition Wettbewerbsverhalten Entrepreneurship Markteintrittsstrategie Aufsatzsammlung |
| url | https://doi.org/10.4337/9780857936417 |
| work_keys_str_mv | AT markmangideond competitivedynamicsofentrepreneurialmarketentry AT phanphillipd competitivedynamicsofentrepreneurialmarketentry |