Handbook of pricing research in marketing:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, Glos, U.K ; Northampton, Mass
Edward Elgar
c2009
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xxi, 593 Seiten) ill |
| ISBN: | 9781848447448 |
| DOI: | 10.4337/9781848447448 |
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| 505 | 8 | |a Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area | |
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| contents | pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area |
| ctrlnum | (ZDB-1-EWE)NLM010889477 (OCoLC)1312709150 (DE-599)BVBBV047923425 |
| dewey-full | 658.816 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.816 |
| dewey-search | 658.816 |
| dewey-sort | 3658.816 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781848447448 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047923425 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:33:54Z |
| indexdate | 2025-02-20T07:01:54Z |
| institution | BVB |
| isbn | 9781848447448 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033305012 |
| oclc_num | 1312709150 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xxi, 593 Seiten) ill |
| psigel | ZDB-1-EWE |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | Edward Elgar |
| record_format | marc |
| spellingShingle | Handbook of pricing research in marketing pt. I. Introduction/foundations -- pt. II. Pricing decisions and marketing mix -- pt. III. Special topics Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area Electronic books Pricing Marketing (DE-588)4037589-4 gnd Preistheorie (DE-588)4115623-7 gnd Preispolitik (DE-588)4047118-4 gnd Preisbildung (DE-588)4047103-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4115623-7 (DE-588)4047118-4 (DE-588)4047103-2 (DE-588)4143413-4 |
| title | Handbook of pricing research in marketing |
| title_auth | Handbook of pricing research in marketing |
| title_exact_search | Handbook of pricing research in marketing |
| title_exact_search_txtP | Handbook of pricing research in marketing |
| title_full | Handbook of pricing research in marketing edited by Vithala R. Rao |
| title_fullStr | Handbook of pricing research in marketing edited by Vithala R. Rao |
| title_full_unstemmed | Handbook of pricing research in marketing edited by Vithala R. Rao |
| title_short | Handbook of pricing research in marketing |
| title_sort | handbook of pricing research in marketing |
| topic | Electronic books Pricing Marketing (DE-588)4037589-4 gnd Preistheorie (DE-588)4115623-7 gnd Preispolitik (DE-588)4047118-4 gnd Preisbildung (DE-588)4047103-2 gnd |
| topic_facet | Electronic books Pricing Marketing Preistheorie Preispolitik Preisbildung Aufsatzsammlung |
| url | https://doi.org/10.4337/9781848447448 |
| work_keys_str_mv | AT raovithalar handbookofpricingresearchinmarketing |