Handbook on brand and experience management:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cheltenham, U.K ; Northampton, Mass
Edward Elgar
2008
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 Volltext |
| Beschreibung: | Title from cover. - Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (x, 328 Seiten) ill |
| ISBN: | 9781848446151 |
| DOI: | 10.4337/9781848446151 |
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| contents | pt. 1. Concepts and frameworks of brand management -- pt. 2. Managerial concepts -- pt. 3. Concepts and frameworks of experience management -- pt. 4. Empirical studies and scales for brand and experience management -- pt. 5. Practitioner perspectives This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices |
| ctrlnum | (ZDB-1-EWE)NLM010888926 (OCoLC)1312696374 (DE-599)BVBBV047923388 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781848446151 |
| format | Electronic eBook |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047923388 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:33:54Z |
| indexdate | 2025-02-20T07:00:06Z |
| institution | BVB |
| isbn | 9781848446151 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033304975 |
| oclc_num | 1312696374 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (x, 328 Seiten) ill |
| psigel | ZDB-1-EWE |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Edward Elgar |
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| spellingShingle | Handbook on brand and experience management pt. 1. Concepts and frameworks of brand management -- pt. 2. Managerial concepts -- pt. 3. Concepts and frameworks of experience management -- pt. 4. Empirical studies and scales for brand and experience management -- pt. 5. Practitioner perspectives This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools in practice by brand managers, new research and conceptual frameworks for understanding and managing customer experiences and recent empirical research and scale development in both brand and experience management. The book focuses on practical, managerial, and organizational best practices Electronic books Business names Product management Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Erfahrungsgut (DE-588)7583346-3 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4062644-1 (DE-588)4062632-5 (DE-588)4144679-3 (DE-588)4120697-6 (DE-588)7583346-3 (DE-588)4143413-4 |
| title | Handbook on brand and experience management |
| title_auth | Handbook on brand and experience management |
| title_exact_search | Handbook on brand and experience management |
| title_exact_search_txtP | Handbook on brand and experience management |
| title_full | Handbook on brand and experience management edited by Bernd H. Schmitt and David L. Rogers |
| title_fullStr | Handbook on brand and experience management edited by Bernd H. Schmitt and David L. Rogers |
| title_full_unstemmed | Handbook on brand and experience management edited by Bernd H. Schmitt and David L. Rogers |
| title_short | Handbook on brand and experience management |
| title_sort | handbook on brand and experience management |
| topic | Electronic books Business names Product management Psychologie (DE-588)4047704-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Verbraucher (DE-588)4062632-5 gnd Markenpolitik (DE-588)4144679-3 gnd Marketingstrategie (DE-588)4120697-6 gnd Erfahrungsgut (DE-588)7583346-3 gnd |
| topic_facet | Electronic books Business names Product management Psychologie Verbraucherverhalten Verbraucher Markenpolitik Marketingstrategie Erfahrungsgut Aufsatzsammlung |
| url | https://doi.org/10.4337/9781848446151 |
| work_keys_str_mv | AT schmittberndh handbookonbrandandexperiencemanagement AT rogersdavidl handbookonbrandandexperiencemanagement |