Handbook of research in international marketing:
Gespeichert in:
| Körperschaft: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cheltenham ; Northampton, Mass
Edward Elgar
2003
|
| Schlagworte: | |
| Online-Zugang: | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-859 DE-860 DE-861 DE-863 DE-862 DE-Re13 DE-91 DE-384 DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Beschreibung: | "This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref. - Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xv, 500 Seiten) ill |
| ISBN: | 9781781950395 |
| DOI: | 10.4337/9781781950395 |
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| 505 | 8 | |a Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field | |
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Datensatz im Suchindex
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| author_corporate | State of the Art of Research in International Marketing Conference <2001, University of Connecticut> |
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| author_facet | State of the Art of Research in International Marketing Conference <2001, University of Connecticut> |
| author_sort | State of the Art of Research in International Marketing Conference <2001, University of Connecticut> |
| building | Verbundindex |
| bvnumber | BV047923342 |
| classification_rvk | QP 680 QQ 440 |
| collection | ZDB-1-EWE |
| contents | pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy -- pt. 5. Global electronic commerce -- pt. 6. Special topics Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field |
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| dewey-full | 658.8/48/072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | LOC 658.8/48/072 |
| dewey-search | LOC 658.8/48/072 |
| dewey-sort | 3658.8 248 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.4337/9781781950395 |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV047923342 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:33:54Z |
| indexdate | 2025-02-20T07:00:06Z |
| institution | BVB |
| isbn | 9781781950395 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033304928 |
| oclc_num | 1312697684 |
| open_access_boolean | |
| owner | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-12 DE-634 DE-1043 DE-1046 DE-573 DE-M347 DE-898 DE-BY-UBR DE-859 DE-860 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-Re13 DE-BY-UBR DE-91 DE-BY-TUM DE-384 DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (xv, 500 Seiten) ill |
| psigel | ZDB-1-EWE |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Edward Elgar |
| record_format | marc |
| spellingShingle | Handbook of research in international marketing pt. 1. Introduction -- pt. 2. Entry strategy -- pt. 3. Cross-cultural research issues -- pt. 4. Marketing strategy -- pt. 5. Global electronic commerce -- pt. 6. Special topics Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among contributors from a variety of cultures, this volume gathers their perspectives and many insights on the revitalization of the field Electronic books Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Einzelhandelsbetrieb (DE-588)4013974-8 gnd Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| subject_GND | (DE-588)4013974-8 (DE-588)4074577-6 (DE-588)4200055-5 (DE-588)4144679-3 (DE-588)4125431-4 (DE-588)4343519-1 (DE-588)1071861417 |
| title | Handbook of research in international marketing |
| title_auth | Handbook of research in international marketing |
| title_exact_search | Handbook of research in international marketing |
| title_exact_search_txtP | Handbook of research in international marketing |
| title_full | Handbook of research in international marketing edited by Subhash C. Jain |
| title_fullStr | Handbook of research in international marketing edited by Subhash C. Jain |
| title_full_unstemmed | Handbook of research in international marketing edited by Subhash C. Jain |
| title_short | Handbook of research in international marketing |
| title_sort | handbook of research in international marketing |
| topic | Electronic books Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Einzelhandelsbetrieb (DE-588)4013974-8 gnd Marke (DE-588)4074577-6 gnd Marketingforschung (DE-588)4200055-5 gnd Markenpolitik (DE-588)4144679-3 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd |
| topic_facet | Electronic books Export marketing Research Congresses Foreign trade promotion Research Congresses Export marketing Research United States Congresses Foreign trade promotion Research United States Congresses Einzelhandelsbetrieb Marke Marketingforschung Markenpolitik Internationales Marketing Interkulturelles Management Konferenzschrift |
| url | https://doi.org/10.4337/9781781950395 |
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