Hashtag campaigns during the COVID-19 pandemic in Malaysia: escalating from online to offline
Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are i...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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ISEAS Publishing
[2021]
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| Online-Zugang: | BSB01 FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UBY01 UPA01 Volltext |
| Zusammenfassung: | Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to "slacktivism", such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia-#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe (#AreYouJealous)-were expressions of unhappiness over perceived double standards in the enforcement of COVID-19 public safety protocols. Later hashtag campaigns such as #KerajaanGagal (#FailedGovernment), #KerajaanZalim (#CruelGovernment) and #KerajaanPembunuh (#MurdererGovernment) became increasingly negative as public disenchantment grew due to the government's weak handling of the pandemic and the consequent economic fallout. Public frustration that manifested itself in the #BenderaHitam (#BlackFlag) and #Lawan (#Protest) movements soon transitioned into offline campaigns and protests against the government. Apart from political hashtag campaigns, there were also welfare movements such as #KitaJagaKita (#WeTakeCareOfOurselves), #BenderaPutih (#WhiteFlag) and #RakyatJagaRakyat (#CitizensTakeCareOfCitizens), which enabled Malaysians to help the less fortunate affected financially by the COVID-19 lockdowns, by rendering food aid and other assistance. A key conclusion of this study is that online hashtag campaigns have served as early warning of trending public sentiment. They also have the potential to hype up emotions online and subsequently galvanize support for offline campaigns and protests. As #Lawan and #BenderaHitam showed, these can have direct political outcomes |
| Beschreibung: | 1 Online-Ressource (42 Seiten) |
| ISBN: | 9789815011234 |
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| 520 | |a Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to "slacktivism", such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia-#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe (#AreYouJealous)-were expressions of unhappiness over perceived double standards in the enforcement of COVID-19 public safety protocols. Later hashtag campaigns such as #KerajaanGagal (#FailedGovernment), #KerajaanZalim (#CruelGovernment) and #KerajaanPembunuh (#MurdererGovernment) became increasingly negative as public disenchantment grew due to the government's weak handling of the pandemic and the consequent economic fallout. Public frustration that manifested itself in the #BenderaHitam (#BlackFlag) and #Lawan (#Protest) movements soon transitioned into offline campaigns and protests against the government. Apart from political hashtag campaigns, there were also welfare movements such as #KitaJagaKita (#WeTakeCareOfOurselves), #BenderaPutih (#WhiteFlag) and #RakyatJagaRakyat (#CitizensTakeCareOfCitizens), which enabled Malaysians to help the less fortunate affected financially by the COVID-19 lockdowns, by rendering food aid and other assistance. A key conclusion of this study is that online hashtag campaigns have served as early warning of trending public sentiment. They also have the potential to hype up emotions online and subsequently galvanize support for offline campaigns and protests. As #Lawan and #BenderaHitam showed, these can have direct political outcomes | ||
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Datensatz im Suchindex
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| indexdate | 2024-07-10T09:25:19Z |
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| spelling | Leong, Pauline Pooi Yin Verfasser (DE-588)1197182578 aut Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline Pauline Pooi Yin Leong, Amirul Adli Rosli Singapore ISEAS Publishing [2021] © 2021 1 Online-Ressource (42 Seiten) txt rdacontent c rdamedia cr rdacarrier Hashtag campaigns on social media enable users to express their sentiments on various issues and mobilize people to be part of a movement or cause; they have been used effectively by disenfranchised members of society against powerful elites. While some are of the opinion that online campaigns are ineffective due to "slacktivism", such campaigns can spill over to offline protests, especially if there are strong emotions such as anger, or a sense of injustice or social deprivation, spurring people on. The earlier hashtag campaigns in Malaysia-#AntaraDuaDarjat (#BetweenTwoStatus) and #DengkiKe (#AreYouJealous)-were expressions of unhappiness over perceived double standards in the enforcement of COVID-19 public safety protocols. Later hashtag campaigns such as #KerajaanGagal (#FailedGovernment), #KerajaanZalim (#CruelGovernment) and #KerajaanPembunuh (#MurdererGovernment) became increasingly negative as public disenchantment grew due to the government's weak handling of the pandemic and the consequent economic fallout. Public frustration that manifested itself in the #BenderaHitam (#BlackFlag) and #Lawan (#Protest) movements soon transitioned into offline campaigns and protests against the government. Apart from political hashtag campaigns, there were also welfare movements such as #KitaJagaKita (#WeTakeCareOfOurselves), #BenderaPutih (#WhiteFlag) and #RakyatJagaRakyat (#CitizensTakeCareOfCitizens), which enabled Malaysians to help the less fortunate affected financially by the COVID-19 lockdowns, by rendering food aid and other assistance. A key conclusion of this study is that online hashtag campaigns have served as early warning of trending public sentiment. They also have the potential to hype up emotions online and subsequently galvanize support for offline campaigns and protests. As #Lawan and #BenderaHitam showed, these can have direct political outcomes Sociology / urban SOCIAL SCIENCE / Sociology / Urban bisacsh Rosli, Amirul Adli Verfasser aut https://www.degruyter.com/isbn/9789815011234 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Leong, Pauline Pooi Yin Rosli, Amirul Adli Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline Sociology / urban SOCIAL SCIENCE / Sociology / Urban bisacsh |
| title | Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline |
| title_auth | Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline |
| title_exact_search | Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline |
| title_exact_search_txtP | Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline |
| title_full | Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline Pauline Pooi Yin Leong, Amirul Adli Rosli |
| title_fullStr | Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline Pauline Pooi Yin Leong, Amirul Adli Rosli |
| title_full_unstemmed | Hashtag campaigns during the COVID-19 pandemic in Malaysia escalating from online to offline Pauline Pooi Yin Leong, Amirul Adli Rosli |
| title_short | Hashtag campaigns during the COVID-19 pandemic in Malaysia |
| title_sort | hashtag campaigns during the covid 19 pandemic in malaysia escalating from online to offline |
| title_sub | escalating from online to offline |
| topic | Sociology / urban SOCIAL SCIENCE / Sociology / Urban bisacsh |
| topic_facet | Sociology / urban SOCIAL SCIENCE / Sociology / Urban |
| url | https://www.degruyter.com/isbn/9789815011234 |
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