The Franchise Era: Managing Media in the Digital Economy
A collection of essays that examine the management strategies of franchises across multiple mediaAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Edinburgh
Edinburgh University Press
[2022]
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| Schriftenreihe: | Traditions in American Cinema : TAC
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| Schlagworte: | |
| Online-Zugang: | FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UPA01 URL des Erstveröffentlichers |
| Zusammenfassung: | A collection of essays that examine the management strategies of franchises across multiple mediaAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.Case studies include:The Alien franchise Critters franchise and New Line Cinema Disney theme parks Nintendo Classic Edition mini-consoles Star Wars franchise Ghost in the Shell franchise How to Train Your Dragon franchise and DreamWorks Animation Black-ish, Parks and Recreation, and the Marvel Cinematic Universe NBC's SeeSo streaming serviceNumerous mobile apps tied to Japanese media franchises (e.g. Love Live! School Idol Festival; Final Fantasy Record Keeper; Dragon Ball Z: Dokkan Battle)Multiple esports franchises and their relation to video game franchises (e.g. League of Legends; Overwatch)Multiple virtual reality media franchise extensions (e.g. Interstellar: Oculus Experience; The Martian VR Experience; Alien: Descent) ContributorsHeather Lea Birdsall, University of California, Los AngelesAlexander Champlin, University of California, Santa BarbaraJames Fleury, University of California, Los AngelesRayna Denison, University of East Anglia Jennifer Gillan, Bentley University Bryan Hikari Hartzheim, Waseda UniversityDaniel Herbert, University of MichiganDerek Johnson, University of Wisconsin - MadisonStephen Mamber, University of California, Los AngelesMatthew Thomas Payne, University of Notre DameAndreas Rauscher, University of Siegen Brian Ruh, independent scholar Monica Sandler, University of California, Los Angeles |
| Beschreibung: | Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mrz 2022) |
| Beschreibung: | 1 Online-Ressource (336 Seiten) 20 B/W illustrations |
| ISBN: | 9781474419239 |
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| 520 | |a A collection of essays that examine the management strategies of franchises across multiple mediaAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. | ||
| 520 | |a Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.Case studies include:The Alien franchise Critters franchise and New Line Cinema Disney theme parks Nintendo Classic Edition mini-consoles Star Wars franchise Ghost in the Shell franchise How to Train Your Dragon franchise and DreamWorks Animation Black-ish, Parks and Recreation, and the Marvel Cinematic Universe NBC's SeeSo streaming serviceNumerous mobile apps tied to Japanese media franchises (e.g. Love Live! School Idol Festival; Final Fantasy Record Keeper; Dragon Ball Z: Dokkan Battle)Multiple esports franchises and their relation to video game franchises (e.g. League of Legends; Overwatch)Multiple virtual reality media franchise extensions (e.g. | ||
| 520 | |a Interstellar: Oculus Experience; The Martian VR Experience; Alien: Descent) ContributorsHeather Lea Birdsall, University of California, Los AngelesAlexander Champlin, University of California, Santa BarbaraJames Fleury, University of California, Los AngelesRayna Denison, University of East Anglia Jennifer Gillan, Bentley University Bryan Hikari Hartzheim, Waseda UniversityDaniel Herbert, University of MichiganDerek Johnson, University of Wisconsin - MadisonStephen Mamber, University of California, Los AngelesMatthew Thomas Payne, University of Notre DameAndreas Rauscher, University of Siegen Brian Ruh, independent scholar Monica Sandler, University of California, Los Angeles | ||
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| 650 | 4 | |a Internet |x Social aspects | |
| 650 | 4 | |a Mass media and culture | |
| 650 | 4 | |a Mass media |x Management | |
| 650 | 4 | |a Mass media |x Marketing | |
| 650 | 4 | |a Motion pictures |x Marketing | |
| 650 | 4 | |a Streaming technology (Telecommunications) | |
| 650 | 4 | |a Television |x Marketing | |
| 650 | 4 | |a Video games |x Marketing | |
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| index_date | 2024-07-03T19:33:43Z |
| indexdate | 2024-07-10T09:25:12Z |
| institution | BVB |
| isbn | 9781474419239 |
| language | English |
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| record_format | marc |
| series2 | Traditions in American Cinema : TAC |
| spelling | Fleury, James Verfasser aut The Franchise Era Managing Media in the Digital Economy Stephen Mamber, James Fleury, Bryan Hikari Hartzheim Edinburgh Edinburgh University Press [2022] © 2019 1 Online-Ressource (336 Seiten) 20 B/W illustrations txt rdacontent c rdamedia cr rdacarrier Traditions in American Cinema : TAC Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mrz 2022) A collection of essays that examine the management strategies of franchises across multiple mediaAs Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.Case studies include:The Alien franchise Critters franchise and New Line Cinema Disney theme parks Nintendo Classic Edition mini-consoles Star Wars franchise Ghost in the Shell franchise How to Train Your Dragon franchise and DreamWorks Animation Black-ish, Parks and Recreation, and the Marvel Cinematic Universe NBC's SeeSo streaming serviceNumerous mobile apps tied to Japanese media franchises (e.g. Love Live! School Idol Festival; Final Fantasy Record Keeper; Dragon Ball Z: Dokkan Battle)Multiple esports franchises and their relation to video game franchises (e.g. League of Legends; Overwatch)Multiple virtual reality media franchise extensions (e.g. Interstellar: Oculus Experience; The Martian VR Experience; Alien: Descent) ContributorsHeather Lea Birdsall, University of California, Los AngelesAlexander Champlin, University of California, Santa BarbaraJames Fleury, University of California, Los AngelesRayna Denison, University of East Anglia Jennifer Gillan, Bentley University Bryan Hikari Hartzheim, Waseda UniversityDaniel Herbert, University of MichiganDerek Johnson, University of Wisconsin - MadisonStephen Mamber, University of California, Los AngelesMatthew Thomas Payne, University of Notre DameAndreas Rauscher, University of Siegen Brian Ruh, independent scholar Monica Sandler, University of California, Los Angeles In English Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Digital media Social aspects Internet Social aspects Mass media and culture Mass media Management Mass media Marketing Motion pictures Marketing Streaming technology (Telecommunications) Television Marketing Video games Marketing Birdsall, Heather Lea Sonstige oth Champlin, Alexander Sonstige oth Denison, Rayna Sonstige oth Fleury, James Sonstige oth Gillan, Jennifer Sonstige oth Hartzheim, Bryan Hikari Sonstige (DE-588)1225943361 oth Herbert, Daniel Sonstige oth Johnson, Derek Sonstige oth Mamber, Stephen Sonstige oth Payne, Matthew Thomas Sonstige oth Rauscher, Andreas Sonstige oth Ruh, Brian Sonstige oth Sandler, Monica Sonstige oth https://www.degruyter.com/isbn/9781474419239 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Fleury, James The Franchise Era Managing Media in the Digital Economy Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Digital media Social aspects Internet Social aspects Mass media and culture Mass media Management Mass media Marketing Motion pictures Marketing Streaming technology (Telecommunications) Television Marketing Video games Marketing |
| title | The Franchise Era Managing Media in the Digital Economy |
| title_auth | The Franchise Era Managing Media in the Digital Economy |
| title_exact_search | The Franchise Era Managing Media in the Digital Economy |
| title_exact_search_txtP | The Franchise Era Managing Media in the Digital Economy |
| title_full | The Franchise Era Managing Media in the Digital Economy Stephen Mamber, James Fleury, Bryan Hikari Hartzheim |
| title_fullStr | The Franchise Era Managing Media in the Digital Economy Stephen Mamber, James Fleury, Bryan Hikari Hartzheim |
| title_full_unstemmed | The Franchise Era Managing Media in the Digital Economy Stephen Mamber, James Fleury, Bryan Hikari Hartzheim |
| title_short | The Franchise Era |
| title_sort | the franchise era managing media in the digital economy |
| title_sub | Managing Media in the Digital Economy |
| topic | Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism bisacsh Digital media Social aspects Internet Social aspects Mass media and culture Mass media Management Mass media Marketing Motion pictures Marketing Streaming technology (Telecommunications) Television Marketing Video games Marketing |
| topic_facet | Film, Media & Cultural Studies PERFORMING ARTS / Film & Video / History & Criticism Digital media Social aspects Internet Social aspects Mass media and culture Mass media Management Mass media Marketing Motion pictures Marketing Streaming technology (Telecommunications) Television Marketing Video games Marketing |
| url | https://www.degruyter.com/isbn/9781474419239 |
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