Digital marketing strategies for value co-creation: models and approaches for online brand communities
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
2022
Cham Springer International Publishing |
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XVII, 248 Seiten) 10 Illustrationen |
| ISBN: | 9783030944445 |
| DOI: | 10.1007/978-3-030-94444-5 |
Internformat
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Datensatz im Suchindex
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| author | Ozuem, Wilson 1974- Willis, Michelle |
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| dewey-full | 659.144 658.872 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations 658 - General management |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-94444-5 |
| format | Electronic eBook |
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| id | DE-604.BV047917654 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:33:02Z |
| indexdate | 2025-02-20T07:09:21Z |
| institution | BVB |
| isbn | 9783030944445 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033299289 |
| oclc_num | 1310258054 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-355 DE-BY-UBR DE-11 |
| physical | 1 Online-Ressource (XVII, 248 Seiten) 10 Illustrationen |
| psigel | ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2022 ZDB-30-PQE UBR_Einzelkauf 2022 |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Palgrave Macmillan Springer International Publishing |
| record_format | marc |
| spellingShingle | Ozuem, Wilson 1974- Willis, Michelle Digital marketing strategies for value co-creation models and approaches for online brand communities Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)7706419-7 |
| title | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_auth | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_exact_search | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_exact_search_txtP | Digital marketing strategies for value co-creation models and approaches for online brand communities |
| title_full | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_fullStr | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_full_unstemmed | Digital marketing strategies for value co-creation models and approaches for online brand communities Wilson Ozuem, Michelle Willis |
| title_short | Digital marketing strategies for value co-creation |
| title_sort | digital marketing strategies for value co creation models and approaches for online brand communities |
| title_sub | models and approaches for online brand communities |
| topic | Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Digital Marketing Branding Telemarketing Internet marketing Branding (Marketing) Online-Marketing |
| url | https://doi.org/10.1007/978-3-030-94444-5 |
| work_keys_str_mv | AT ozuemwilson digitalmarketingstrategiesforvaluecocreationmodelsandapproachesforonlinebrandcommunities AT willismichelle digitalmarketingstrategiesforvaluecocreationmodelsandapproachesforonlinebrandcommunities |