China's creative industries: copyright, social network markets and the business of culture in a digital age

China's Creative Industries explores the role of new technologies, globalization and higher levels of connectivity in re-defining relationships between 'producers' and 'consumers' in 21st century China. The evolution of new business models, the impact of state regulation, th...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Montgomery, Lucy 1980- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cheltenham, UK Edward Elgar © 2010
Northampton, MA
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http://www.elgaronline.com/view/9781848448643.xml
Zusammenfassung:China's Creative Industries explores the role of new technologies, globalization and higher levels of connectivity in re-defining relationships between 'producers' and 'consumers' in 21st century China. The evolution of new business models, the impact of state regulation, the rise of entrepreneurial consumers and the role of intellectual property rights are traced through China's film, music and fashion industries. The book argues that social network markets, consumer entrepreneurship and business model evolution are driving forces in the production and commercialization of cultural commoditie
Beschreibung:1 online resource (xxx, 133 Seiten)
ISBN:9781849804707
1849804702

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