Business unusual: values, uncertainty and the psychology of brand resilience
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2022
|
Schriftenreihe: | Kogan Page inspire
|
Beschreibung: | xi, 264 Seiten |
ISBN: | 9781398602212 9781398602236 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text | |
adam_txt | |
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author | Nahai, Nathalie |
author_GND | (DE-588)1256887943 |
author_facet | Nahai, Nathalie |
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discipline | Wirtschaftswissenschaften |
discipline_str_mv | Wirtschaftswissenschaften |
format | Book |
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illustrated | Not Illustrated |
index_date | 2024-07-03T19:30:37Z |
indexdate | 2024-08-05T00:00:31Z |
institution | BVB |
isbn | 9781398602212 9781398602236 |
language | English |
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physical | xi, 264 Seiten |
publishDate | 2022 |
publishDateSearch | 2022 |
publishDateSort | 2022 |
publisher | Kogan Page |
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series2 | Kogan Page inspire |
spelling | Nahai, Nathalie Verfasser (DE-588)1256887943 aut Business unusual values, uncertainty and the psychology of brand resilience Nathalie Nahai London Kogan Page 2022 xi, 264 Seiten txt rdacontent n rdamedia nc rdacarrier Kogan Page inspire Erscheint auch als Online-Ausgabe 978-1-3986-0222-9 |
spellingShingle | Nahai, Nathalie Business unusual values, uncertainty and the psychology of brand resilience |
title | Business unusual values, uncertainty and the psychology of brand resilience |
title_auth | Business unusual values, uncertainty and the psychology of brand resilience |
title_exact_search | Business unusual values, uncertainty and the psychology of brand resilience |
title_exact_search_txtP | Business unusual values, uncertainty and the psychology of brand resilience |
title_full | Business unusual values, uncertainty and the psychology of brand resilience Nathalie Nahai |
title_fullStr | Business unusual values, uncertainty and the psychology of brand resilience Nathalie Nahai |
title_full_unstemmed | Business unusual values, uncertainty and the psychology of brand resilience Nathalie Nahai |
title_short | Business unusual |
title_sort | business unusual values uncertainty and the psychology of brand resilience |
title_sub | values, uncertainty and the psychology of brand resilience |
work_keys_str_mv | AT nahainathalie businessunusualvaluesuncertaintyandthepsychologyofbrandresilience |