Qualitative research using social media:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | viii, 203 Seiten Illustrationen |
| ISBN: | 9780367333508 9780367333478 |
Internformat
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Datensatz im Suchindex
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| adam_text | CONTENTS Acknowledgments 1 2 3 4 Introduction ix 1 Asking questions about social media Social media and voices from below Nodes and echo chambers The power ofalgorithms Affective communities Influencers The ephemeral nature ofsocial media use Social media and news The ethics ofresearching social media Consent and information Confidentiality and anonymity Opportunities and limitations for social research So what do we use? 1 2 6 7 10 13 14 17 20 21 22 23 23 Qualitative content analysis: text and speech-based material 25 Introduction Qualitative content analysis: meaning making and text Fitting QCA into the research process The research design phase Organizing and analysis of data Presentation ofresults 25 26 28 29 32 37 Qualitative visual content analysis 39 Introduction History and current research Defining and working with key theoretical concepts Research design and preparation Questions of data collection and generalization Codingframe and examples of analytical tools Presentation ofresults 39 40 43 45 47 49 56 Analyzing social media language with critical discourse analysis 58 Introduction WhatisCDA? Why word choice is political 58 59 61
vi CONTENTS How words suggest models ofhow the world works How to do CDA Revealing the scripts or ‘doings’of discourse Summary Participants Actions Doing a project with CDA : fitness influencers on Chinese Weibo Research question Literature review Choosing and gathering data The analysis Being independent Choice Self-management Striving ■. Consuming Western products Drawing conclusions 63 63 64 67 67 67 67 68 68 69 70 70 70 74 75 77 78 Multimodal critical discourse analysis 79 Introduction What is MCDA? Visual communication involves choices The choices we make are political How choices tell bigger stories about the world Codification and classification How to do MCDA Revealing the scripts or ‘doings ’ of discourse Analyzing participants Analyzing actions Shaping viewer engagement Personal address Perspective Distance Settings in images Images in compositions Images can create hierarchies Images can be coordinated Doing a project with MCDA: fitness influencers on Chinese Weibo Research question Literature review Choosing and gathering data The analysis A decontextualized world Coordinated life domains The people and actions in the images Drawing conclusions 79 84 85 85 86 87 88 88 88 90 92 92 93 94 94 94 95 95 95 96 97 98 98 99 99 ■m 102 102
CONTENTS 6 Multimodal narrative analysis of video clips 7 vii 103 Introduction Telling stories about the world Film clips and models ofthe world Identifying the discursive scripts infilm clips Participants Social action and social interactions Settings Language, narration, and captions The stages infilm clips The problem-solution structure Recounting events Projection narratives: possible worlds Projection sequence in thefitness influencer clip Doing a research project usingfilm clips as data Creating a literature review Gathering and managing the data Carrying out the analysis Presenting the findings Drawing conclusions 103 103 104 105 106 106 107 107 107 108 113 119 128 130 130 132 133 133 134 Online ethnography 135 Introduction A briefhistory of online ethnography Current research areas and case studies Planning an online ethnography Combining research materials and methods Archival, elicited, andfield note data Different degrees ofresearcher participation Writing up andpresenting ethnographic findings 135 136 139 141 143 144 144 145 8 Focus group interviews Introduction History and current research The purpose offocus group research Developing themes and research questions Selecting and reaching informants Creating an interview guide Different types of interview questions Online spaces for conducting interviews Asynchronous online focus groups Synchronous online focus groups Transcription Analyzingfocus groups Presenting results 150 150 151 153 155 157 161 162 164 165 166 167 169 17 0
viii 9 CONTENTS Conclusion 172 Situating the book: social media data in media and communication studies Qualitative methodology in an evolving world The book in relation to big data and quantification The value of case study research Coda 172 173 173 174 175 Bibliography 176 Index 200
QUALITATIVE RESEARCH USING SOCIAL MEDIA Do you want to study influences? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable
for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees.
|
| adam_txt |
CONTENTS Acknowledgments 1 2 3 4 Introduction ix 1 Asking questions about social media Social media and voices from below Nodes and echo chambers The power ofalgorithms Affective communities Influencers The ephemeral nature ofsocial media use Social media and news The ethics ofresearching social media Consent and information Confidentiality and anonymity Opportunities and limitations for social research So what do we use? 1 2 6 7 10 13 14 17 20 21 22 23 23 Qualitative content analysis: text and speech-based material 25 Introduction Qualitative content analysis: meaning making and text Fitting QCA into the research process The research design phase Organizing and analysis of data Presentation ofresults 25 26 28 29 32 37 Qualitative visual content analysis 39 Introduction History and current research Defining and working with key theoretical concepts Research design and preparation Questions of data collection and generalization Codingframe and examples of analytical tools Presentation ofresults 39 40 43 45 47 49 56 Analyzing social media language with critical discourse analysis 58 Introduction WhatisCDA? Why word choice is political 58 59 61
vi CONTENTS How words suggest models ofhow the world works How to do CDA Revealing the scripts or ‘doings’of discourse Summary Participants Actions Doing a project with CDA : fitness influencers on Chinese Weibo Research question Literature review Choosing and gathering data The analysis Being independent Choice Self-management Striving ■. Consuming Western products Drawing conclusions 63 63 64 67 67 67 67 68 68 69 70 70 70 74 75 77 78 Multimodal critical discourse analysis 79 Introduction What is MCDA? Visual communication involves choices The choices we make are political How choices tell bigger stories about the world Codification and classification How to do MCDA Revealing the scripts or ‘doings ’ of discourse Analyzing participants Analyzing actions Shaping viewer engagement Personal address Perspective Distance Settings in images Images in compositions Images can create hierarchies Images can be coordinated Doing a project with MCDA: fitness influencers on Chinese Weibo Research question Literature review Choosing and gathering data The analysis A decontextualized world Coordinated life domains The people and actions in the images Drawing conclusions 79 84 85 85 86 87 88 88 88 90 92 92 93 94 94 94 95 95 95 96 97 98 98 99 99 ■m 102 102
CONTENTS 6 Multimodal narrative analysis of video clips 7 vii 103 Introduction Telling stories about the world Film clips and models ofthe world Identifying the discursive scripts infilm clips Participants Social action and social interactions Settings Language, narration, and captions The stages infilm clips The problem-solution structure Recounting events Projection narratives: possible worlds Projection sequence in thefitness influencer clip Doing a research project usingfilm clips as data Creating a literature review Gathering and managing the data Carrying out the analysis Presenting the findings Drawing conclusions 103 103 104 105 106 106 107 107 107 108 113 119 128 130 130 132 133 133 134 Online ethnography 135 Introduction A briefhistory of online ethnography Current research areas and case studies Planning an online ethnography Combining research materials and methods Archival, elicited, andfield note data Different degrees ofresearcher participation Writing up andpresenting ethnographic findings 135 136 139 141 143 144 144 145 8 Focus group interviews Introduction History and current research The purpose offocus group research Developing themes and research questions Selecting and reaching informants Creating an interview guide Different types of interview questions Online spaces for conducting interviews Asynchronous online focus groups Synchronous online focus groups Transcription Analyzingfocus groups Presenting results 150 150 151 153 155 157 161 162 164 165 166 167 169 17 0
viii 9 CONTENTS Conclusion 172 Situating the book: social media data in media and communication studies Qualitative methodology in an evolving world The book in relation to big data and quantification The value of case study research Coda 172 173 173 174 175 Bibliography 176 Index 200
QUALITATIVE RESEARCH USING SOCIAL MEDIA Do you want to study influences? Opinions and comments on a set of posts? Look at collections of photos or videos on Instagram? Qualitative Research Using Social Media guides the reader in what different kinds of qualitative research can be applied to social media data. It introduces students, as well as those who are new to the field, to developing and carrying out concrete research projects. The book takes the reader through the stages of choosing data, formulating a research question, and choosing and applying method(s). Written in a clear and accessible manner with current social media examples throughout, the book provides a step-by-step overview of a range of qualitative methods. These are presented in clear ways to show how to analyze many different types of social media content, including language and visual content such as memes, gifs, photographs, and film clips. Methods examined include critical discourse analysis, content analysis, multimodal analysis, ethnography, and focus groups. Most importantly, the chapters and examples show how to ask the kinds of questions that are relevant for us at this present point in our societies, where social media is highly integrated into how we live. Social media is used for political communication, social activism, as well as commercial activities and mundane everyday things, and it can transform how all these are accomplished and even what they mean. Drawing on examples from Twitter, Instagram, YouTube, TikTok, Facebook, Snapchat, Reddit, Weibo, and others, this book will be suitable
for undergraduate students studying social media research courses in media and communications, as well as other humanities such as linguistics and social science-based degrees. |
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| title | Qualitative research using social media |
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| title_full_unstemmed | Qualitative research using social media Gwen Bouvier and Joel Rasmussen |
| title_short | Qualitative research using social media |
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