Social media influencers in strategic communication:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2022
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturangaben. - Index |
| Beschreibung: | viii, 135 Seiten Illustrationen, Diagramme 26 cm |
| ISBN: | 9781032019802 9781032019840 |
Internformat
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| 653 | 0 | |a Business communication | |
| 653 | 0 | |a Strategic planning | |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents Citation Information Notes on Contributors 1 2 3 4 5 6 vi viii Introduction - The Authentic Friend: How Strategic Communication Discovered Social Media Influences Nils S. Borchers 1 Social Media Influences in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication Nadja Enke and Nils S. Borchers 7 The Commercialization of Social Media Stars: A Literature Review and Conceptual Framework on the Strategic Use of Social Media Influences Liselot Hudders, Steffi De Jans and Marijke De Veirman 24 Social Media Influences as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements Kylie Sng, Tsi Ying Au and Augustine Pang 68 Live Streamers on Twitch.tv as Social Media Influences: Chances and Challenges for Strategic Communication Jamie Woodcock and Mark R. Johnson 88 A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication Essi Pöyry, Matilde Pelkonen, Emma Naumanen and Salla-Maaria Laaksonen Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influences Vilma Luoma-aho, Tuisku Pirttimäki, Devdeep Matty, Juha Munnukka and Hanna Reinikainen Index 103 119 133
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| adam_txt |
Contents Citation Information Notes on Contributors 1 2 3 4 5 6 vi viii Introduction - The Authentic Friend: How Strategic Communication Discovered Social Media Influences Nils S. Borchers 1 Social Media Influences in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication Nadja Enke and Nils S. Borchers 7 The Commercialization of Social Media Stars: A Literature Review and Conceptual Framework on the Strategic Use of Social Media Influences Liselot Hudders, Steffi De Jans and Marijke De Veirman 24 Social Media Influences as a Crisis Risk in Strategic Communication: Impact of Indiscretions on Professional Endorsements Kylie Sng, Tsi Ying Au and Augustine Pang 68 Live Streamers on Twitch.tv as Social Media Influences: Chances and Challenges for Strategic Communication Jamie Woodcock and Mark R. Johnson 88 A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication Essi Pöyry, Matilde Pelkonen, Emma Naumanen and Salla-Maaria Laaksonen Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influences Vilma Luoma-aho, Tuisku Pirttimäki, Devdeep Matty, Juha Munnukka and Hanna Reinikainen Index 103 119 133 |
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| author | Borchers, Nils S. 1982- |
| author2 | Borchers, Nils S. 1982- |
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| author_facet | Borchers, Nils S. 1982- Borchers, Nils S. 1982- |
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| author_sort | Borchers, Nils S. 1982- |
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| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
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| spelling | Social media influencers in strategic communication edited by Nils S. Borchers New York ; London Routledge, Taylor & Francis Group 2022 viii, 135 Seiten Illustrationen, Diagramme 26 cm txt rdacontent n rdamedia nc rdacarrier Literaturangaben. - Index Influencer (DE-588)1164030825 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Strategisches Management / (DE-627)091393116 / (DE-2867)18029-0 Öffentlichkeitsarbeit / (DE-627)091381185 / (DE-2867)12775-2 Social Web / (DE-627)550010556 / (DE-2867)29182-2 Influencer / (DE-627)1682229106 / (DE-2867)30195-4 Public relations Business communication Strategic planning Social media / Economic aspects Internet personalities (DE-588)4143413-4 Aufsatzsammlung gnd-content Social Media (DE-588)4639271-3 s Influencer (DE-588)1164030825 s DE-604 Borchers, Nils S. 1982- (DE-588)1053685009 edt win aut Erscheint auch als Online-Ausgabe 978-1-003-18128-6 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033278314&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Borchers, Nils S. 1982- Social media influencers in strategic communication Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)1164030825 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Social media influencers in strategic communication |
| title_auth | Social media influencers in strategic communication |
| title_exact_search | Social media influencers in strategic communication |
| title_exact_search_txtP | Social media influencers in strategic communication |
| title_full | Social media influencers in strategic communication edited by Nils S. Borchers |
| title_fullStr | Social media influencers in strategic communication edited by Nils S. Borchers |
| title_full_unstemmed | Social media influencers in strategic communication edited by Nils S. Borchers |
| title_short | Social media influencers in strategic communication |
| title_sort | social media influencers in strategic communication |
| topic | Influencer (DE-588)1164030825 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Influencer Social Media Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033278314&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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