Internformat: Management and marketing for improved competitiveness and performance in the healthcare sector

Management and marketing for improved competitiveness and performance in the healthcare sector:

"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Weitere Verfasser:	Duarte Santos, José 1966- (HerausgeberIn), Pereira, Inês Veiga 1977- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Schriftenreihe:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Health services administration Medical care / Marketing Medical care / Quality control Medical care ; Marketing Medical care ; Quality control Aufsatzsammlung
Online-Zugang:	DE-706 DE-898 DE-91 DE-573 DE-1050 DE-1049 DE-83 Volltext
Zusammenfassung:	"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience" - Provided by publisher
Beschreibung:	Includes bibliographical references and index
Beschreibung:	1 Online-Ressource (xix, 355 Seiten) Illustrationen
ISBN:	9781799872641 1799872645
ISSN:	2327-5529
DOI:	10.4018/978-1-7998-7263-4

Internformat

MARC


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Datensatz im Suchindex

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dewey-ones	362 - Social problems and services to groups
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dewey-search	362.1068/8
dewey-sort	3362.1068 18
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genre_facet	Aufsatzsammlung
id	DE-604.BV047892730
illustrated	Not Illustrated
index_date	2024-07-03T19:26:43Z
indexdate	2024-08-28T00:07:22Z
institution	BVB
isbn	9781799872641 1799872645
issn	2327-5529
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033274796
oclc_num	1310247016
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owner	DE-706 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-573 DE-1050 DE-1049 DE-83
owner_facet	DE-706 DE-91 DE-BY-TUM DE-898 DE-BY-UBR DE-573 DE-1050 DE-1049 DE-83
physical	1 Online-Ressource (xix, 355 Seiten) Illustrationen
psigel	ZDB-98-IGB ZDB-1-IGE ZDB-98-IGB TUB_EBS_IGB
publishDate	2021
publishDateSearch	2021
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publisher	IGI Global, Publisher of Timely Knowledge
record_format	marc
series2	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
spelling	Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xix, 355 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Includes bibliographical references and index "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience" - Provided by publisher Health services administration Medical care / Marketing Medical care / Quality control Medical care ; Marketing Medical care ; Quality control (DE-588)4143413-4 Aufsatzsammlung gnd-content Duarte Santos, José 1966- (DE-588)1195093748 edt Pereira, Inês Veiga 1977- (DE-588)1241859132 edt Erscheint auch als Druck-Ausgabe 978-1-7998-7263-4 Erscheint auch als Druck-Ausgabe 1-7998-7263-7 Erscheint auch als Druck-Ausgabe, Softcover 978-1-7998-7266-5 https://doi.org/10.4018/978-1-7998-7263-4 Verlag URL des Erstveröffentlichers Volltext
spellingShingle	Management and marketing for improved competitiveness and performance in the healthcare sector
subject_GND	(DE-588)4143413-4
title	Management and marketing for improved competitiveness and performance in the healthcare sector
title_auth	Management and marketing for improved competitiveness and performance in the healthcare sector
title_exact_search	Management and marketing for improved competitiveness and performance in the healthcare sector
title_exact_search_txtP	Management and marketing for improved competitiveness and performance in the healthcare sector
title_full	Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal)
title_fullStr	Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal)
title_full_unstemmed	Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal)
title_short	Management and marketing for improved competitiveness and performance in the healthcare sector
title_sort	management and marketing for improved competitiveness and performance in the healthcare sector
topic_facet	Aufsatzsammlung
url	https://doi.org/10.4018/978-1-7998-7263-4
work_keys_str_mv	AT duartesantosjose managementandmarketingforimprovedcompetitivenessandperformanceinthehealthcaresector AT pereirainesveiga managementandmarketingforimprovedcompetitivenessandperformanceinthehealthcaresector

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MARC

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