Management and marketing for improved competitiveness and performance in the healthcare sector:
"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hershey PA, USA
IGI Global, Publisher of Timely Knowledge
[2021]
|
| Schriftenreihe: | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Premier reference source |
| Schlagworte: | |
| Online-Zugang: | DE-706 DE-898 DE-91 DE-573 DE-1050 DE-1049 DE-83 Volltext |
| Zusammenfassung: | "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience" - Provided by publisher |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xix, 355 Seiten) Illustrationen |
| ISBN: | 9781799872641 1799872645 |
| ISSN: | 2327-5529 |
| DOI: | 10.4018/978-1-7998-7263-4 |
Internformat
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| 245 | 1 | 0 | |a Management and marketing for improved competitiveness and performance in the healthcare sector |c José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal) |
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| 653 | 0 | |a Health services administration | |
| 653 | 0 | |a Medical care / Marketing | |
| 653 | 0 | |a Medical care / Quality control | |
| 653 | 0 | |a Health services administration | |
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Datensatz im Suchindex
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| adam_txt | |
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| index_date | 2024-07-03T19:26:43Z |
| indexdate | 2024-08-28T00:07:22Z |
| institution | BVB |
| isbn | 9781799872641 1799872645 |
| issn | 2327-5529 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033274796 |
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| series2 | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source |
| spelling | Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal) Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021] © 2021 1 Online-Ressource (xix, 355 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 2327-5529 Premier reference source Includes bibliographical references and index "This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality management, human resources, brand management, digital marketing, content marketing, customer experience" - Provided by publisher Health services administration Medical care / Marketing Medical care / Quality control Medical care ; Marketing Medical care ; Quality control (DE-588)4143413-4 Aufsatzsammlung gnd-content Duarte Santos, José 1966- (DE-588)1195093748 edt Pereira, Inês Veiga 1977- (DE-588)1241859132 edt Erscheint auch als Druck-Ausgabe 978-1-7998-7263-4 Erscheint auch als Druck-Ausgabe 1-7998-7263-7 Erscheint auch als Druck-Ausgabe, Softcover 978-1-7998-7266-5 https://doi.org/10.4018/978-1-7998-7263-4 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Management and marketing for improved competitiveness and performance in the healthcare sector |
| subject_GND | (DE-588)4143413-4 |
| title | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_auth | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_exact_search | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_exact_search_txtP | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_full | Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal) |
| title_fullStr | Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal) |
| title_full_unstemmed | Management and marketing for improved competitiveness and performance in the healthcare sector José Duarte Santos (Polytechnic Institute of Gaya, Portugal), Inês Veiga Pereira (Inês Veiga Pereira ISCAP, Polytechnic Institute of Porto, Portugal) |
| title_short | Management and marketing for improved competitiveness and performance in the healthcare sector |
| title_sort | management and marketing for improved competitiveness and performance in the healthcare sector |
| topic_facet | Aufsatzsammlung |
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