Online impulse buying and cognitive dissonance: examining the effect of mood on consumer behaviour
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2021]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | xi, 99 Seiten Illustrationen |
| ISBN: | 9783030659257 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804183480183029760 |
|---|---|
| adam_text | Contents 1 Introduction I 2 The Impulse Buying References 5 10 3 The Cognitive Dissonance References 13 21 4 The Affect State References 25 28 5 Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State The Impulse Buying Tendency Scale (IBTS) The Sweeney Scale The PANAS Scale References 31 32 33 34 35 6 On-line Consumer Behavior andTechnology Acceptance Models References 37 44 vii
viii CONTENTS 7 Drivers for On line Impulse Purchases of Highly Symbolic Products References 8 PC-based Versus Mobile-Based On-line Shopping References 9 Millennial and On-line Shopping: The Case of Smartphones References 10 The Study Introduction Theoretical Background and Hypothesis Methodology Results and Discussion Conclusion References References 47 51 55 58 61 67 71 71 72 74 75 76 79 81
|
| adam_txt |
Contents 1 Introduction I 2 The Impulse Buying References 5 10 3 The Cognitive Dissonance References 13 21 4 The Affect State References 25 28 5 Measuring the Constructs of Impulse Buying, Cognitive Dissonance, and Affect State The Impulse Buying Tendency Scale (IBTS) The Sweeney Scale The PANAS Scale References 31 32 33 34 35 6 On-line Consumer Behavior andTechnology Acceptance Models References 37 44 vii
viii CONTENTS 7 Drivers for On line Impulse Purchases of Highly Symbolic Products References 8 PC-based Versus Mobile-Based On-line Shopping References 9 Millennial and On-line Shopping: The Case of Smartphones References 10 The Study Introduction Theoretical Background and Hypothesis Methodology Results and Discussion Conclusion References References 47 51 55 58 61 67 71 71 72 74 75 76 79 81 |
| any_adam_object | 1 |
| any_adam_object_boolean | 1 |
| author | Mattia, Giovanni Di Leo, Alessio Principato, Ludovica |
| author_GND | (DE-588)1228115699 |
| author_facet | Mattia, Giovanni Di Leo, Alessio Principato, Ludovica |
| author_role | aut aut aut |
| author_sort | Mattia, Giovanni |
| author_variant | g m gm l a d la lad l p lp |
| building | Verbundindex |
| bvnumber | BV047881856 |
| classification_rvk | QW 300 |
| ctrlnum | (OCoLC)1310252126 (DE-599)BVBBV047881856 |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| index_date | 2024-07-03T19:23:05Z |
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| institution | BVB |
| isbn | 9783030659257 |
| language | English |
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| publishDate | 2021 |
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| spelling | Mattia, Giovanni Verfasser aut Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour by Giovanni Mattia, Alessio Di Leo, Ludovica Principato Cham Palgrave Macmillan [2021] xi, 99 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Online-Shop (DE-588)7659857-3 gnd rswk-swf Electronic Shopping (DE-588)4215399-2 gnd rswk-swf Impulskauf (DE-588)4749736-1 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Impulskauf (DE-588)4749736-1 s Online-Shop (DE-588)7659857-3 s Kaufverhalten (DE-588)4073331-2 s DE-604 Electronic Shopping (DE-588)4215399-2 s Verbraucherverhalten (DE-588)4062644-1 s Di Leo, Alessio Verfasser (DE-588)1228115699 aut Principato, Ludovica Verfasser aut Erscheint auch als Online-Ausgabe 978-3-030-65923-3 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033264172&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Mattia, Giovanni Di Leo, Alessio Principato, Ludovica Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour Kaufverhalten (DE-588)4073331-2 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Shopping (DE-588)4215399-2 gnd Impulskauf (DE-588)4749736-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour |
| title_auth | Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour |
| title_exact_search | Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour |
| title_exact_search_txtP | Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour |
| title_full | Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour by Giovanni Mattia, Alessio Di Leo, Ludovica Principato |
| title_fullStr | Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour by Giovanni Mattia, Alessio Di Leo, Ludovica Principato |
| title_full_unstemmed | Online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour by Giovanni Mattia, Alessio Di Leo, Ludovica Principato |
| title_short | Online impulse buying and cognitive dissonance |
| title_sort | online impulse buying and cognitive dissonance examining the effect of mood on consumer behaviour |
| title_sub | examining the effect of mood on consumer behaviour |
| topic | Kaufverhalten (DE-588)4073331-2 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Shopping (DE-588)4215399-2 gnd Impulskauf (DE-588)4749736-1 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Kaufverhalten Online-Shop Electronic Shopping Impulskauf Verbraucherverhalten |
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