Social Media Workbook:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Heidelberg
O'Reilly
2022
|
| Ausgabe: | 1. Auflage |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 6 ungezählte Seiten: Ideenkarten |
| Beschreibung: | 168 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
| ISBN: | 9783960091868 3960091869 |
Internformat
MARC
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| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
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| 653 | |a Instagram | ||
| 653 | |a Marketing Buch | ||
| 653 | |a Monitoring | ||
| 653 | |a Online Marketing | ||
| 653 | |a Social Media Manager | ||
| 653 | |a Social Media Strategie | ||
| 653 | |a Branding | ||
| 653 | |a soziale Medien | ||
| 653 | |a Shitstorm | ||
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Datensatz im Suchindex
| _version_ | 1805070341016387584 |
|---|---|
| adam_text |
INHALTSVERZEICHNIS
VORBEMERKUNG
8
EINS:
SOZIALE
NETZWERKE
16
SOCIAL
MEDIA
MARKETING
18
FACEBOOK
24
INSTAGRAM
30
TIKTOK
34
TWITTER
36
LINKEDIN
38
PINTEREST
40
YOUTUBE
42
SPOTIFY
46
WEBSITE
48
PLATTFORMEN
IM
VERGLEICH
50
PROGRAMMLOGIK
54
ZWEI:
DEINE
MARKE
58
DU
60
SELBSTEINSCHAETZUNG
62
PERSOENLICHKEIT
64
ALLEINSTELLUNGSMERKMAL
66
ZIELGRUPPE
70
PERSONA
74
USER
JOURNEY
76
KONKURRENZANALYSE
1
78
ZIELE
80
DREI:
ERSCHEINUNGSBILD
84
IDENTITAET
86
MARKENNAME
90
LOGO
92
FARBE
96
SCHRIFT
98
MOODBOARD
102
VIER:
ATTRAKTIVE
POSTS
104
TEXT
106
BILD
112
VIDEO
118
SOUND
124
KONKURRENZANALYSE
2
126
FUENF:
DEIN
ONLINEAUFTRITT
128
VERHALTEN
130
AUTHENTIZITAET
134
RECHT
136
IDEEN
140
REDAKTIONSPLAN
144
PROFIL
ANLEGEN
148
POSTEN
150
SECHS:
DRANBLEIBEN
152
ANALYTICS
154
KOSTEN
156
AKTIV
SEIN
158
INDEX
162
LINKLISTE
165 |
| adam_txt |
INHALTSVERZEICHNIS
VORBEMERKUNG
8
EINS:
SOZIALE
NETZWERKE
16
SOCIAL
MEDIA
MARKETING
18
FACEBOOK
24
INSTAGRAM
30
TIKTOK
34
TWITTER
36
LINKEDIN
38
PINTEREST
40
YOUTUBE
42
SPOTIFY
46
WEBSITE
48
PLATTFORMEN
IM
VERGLEICH
50
PROGRAMMLOGIK
54
ZWEI:
DEINE
MARKE
58
DU
60
SELBSTEINSCHAETZUNG
62
PERSOENLICHKEIT
64
ALLEINSTELLUNGSMERKMAL
66
ZIELGRUPPE
70
PERSONA
74
USER
JOURNEY
76
KONKURRENZANALYSE
1
78
ZIELE
80
DREI:
ERSCHEINUNGSBILD
84
IDENTITAET
86
MARKENNAME
90
LOGO
92
FARBE
96
SCHRIFT
98
MOODBOARD
102
VIER:
ATTRAKTIVE
POSTS
104
TEXT
106
BILD
112
VIDEO
118
SOUND
124
KONKURRENZANALYSE
2
126
FUENF:
DEIN
ONLINEAUFTRITT
128
VERHALTEN
130
AUTHENTIZITAET
134
RECHT
136
IDEEN
140
REDAKTIONSPLAN
144
PROFIL
ANLEGEN
148
POSTEN
150
SECHS:
DRANBLEIBEN
152
ANALYTICS
154
KOSTEN
156
AKTIV
SEIN
158
INDEX
162
LINKLISTE
165 |
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| any_adam_object_boolean | 1 |
| author | Schlaich, Miriam |
| author_GND | (DE-588)125288804X |
| author_facet | Schlaich, Miriam |
| author_role | aut |
| author_sort | Schlaich, Miriam |
| author_variant | m s ms |
| building | Verbundindex |
| bvnumber | BV047878815 |
| classification_rvk | AP 15965 AP 18450 QP 650 |
| ctrlnum | (OCoLC)1268932515 (DE-599)DNB1241130124 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| discipline_str_mv | Allgemeines Wirtschaftswissenschaften |
| edition | 1. Auflage |
| format | Book |
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| genre_facet | Ratgeber |
| id | DE-604.BV047878815 |
| illustrated | Illustrated |
| index_date | 2024-07-03T19:21:58Z |
| indexdate | 2024-07-20T04:20:23Z |
| institution | BVB |
| isbn | 9783960091868 3960091869 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033261194 |
| oclc_num | 1268932515 |
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| owner_facet | DE-860 DE-Aug4 DE-1051 DE-1043 DE-739 DE-859 DE-N2 DE-573 DE-1102 |
| physical | 168 Seiten Illustrationen, Diagramme 24 cm x 17 cm |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | O'Reilly |
| record_format | marc |
| spelling | Schlaich, Miriam Verfasser (DE-588)125288804X aut Social Media Workbook Miriam Schlaich Social-Media-Workbook 1. Auflage Heidelberg O'Reilly 2022 168 Seiten Illustrationen, Diagramme 24 cm x 17 cm txt rdacontent n rdamedia nc rdacarrier 6 ungezählte Seiten: Ideenkarten Online-Marketing (DE-588)7706419-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Online-Community (DE-588)1071012568 gnd rswk-swf Content Marketing Marketing Buch Monitoring Online Marketing Social Media Manager Social Media Strategie Branding soziale Medien Shitstorm (DE-588)4048476-2 Ratgeber gnd-content Internet (DE-588)4308416-3 s Social Media (DE-588)4639271-3 s Soziale Software (DE-588)7550143-0 s Online-Community (DE-588)1071012568 s Online-Marketing (DE-588)7706419-7 s DE-604 Erscheint auch als Online-Ausgabe, PDF 978-3-96010-653-1 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=0fa40a742e5741a7a81b04d0a609d899&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=033261194&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p vlb 20210914 DE-101 https://d-nb.info/provenance/plan#vlb |
| spellingShingle | Schlaich, Miriam Social Media Workbook Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Internet (DE-588)4308416-3 gnd Social Media (DE-588)4639271-3 gnd Online-Community (DE-588)1071012568 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7550143-0 (DE-588)4308416-3 (DE-588)4639271-3 (DE-588)1071012568 (DE-588)4048476-2 |
| title | Social Media Workbook |
| title_alt | Social-Media-Workbook |
| title_auth | Social Media Workbook |
| title_exact_search | Social Media Workbook |
| title_exact_search_txtP | Social Media Workbook |
| title_full | Social Media Workbook Miriam Schlaich |
| title_fullStr | Social Media Workbook Miriam Schlaich |
| title_full_unstemmed | Social Media Workbook Miriam Schlaich |
| title_short | Social Media Workbook |
| title_sort | social media workbook |
| topic | Online-Marketing (DE-588)7706419-7 gnd Soziale Software (DE-588)7550143-0 gnd Internet (DE-588)4308416-3 gnd Social Media (DE-588)4639271-3 gnd Online-Community (DE-588)1071012568 gnd |
| topic_facet | Online-Marketing Soziale Software Internet Social Media Online-Community Ratgeber |
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