Global Marketing Strategy: An Executive Digest
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2022
Cham Springer International Publishing |
| Ausgabe: | Second edition |
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 BTW01 FAB01 FAW01 FHA01 FHD01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUM01 UBG01 UBM01 UBT01 UBW01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXXVII, 416 Seiten) 413 Illustrationen, 153 Illustrationen (farbig) |
| ISBN: | 9783030906658 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-030-90665-8 |
Internformat
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Datensatz im Suchindex
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| author | Schlegelmilch, Bodo B. 1955- |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| discipline_str_mv | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-030-90665-8 |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV047875604 |
| illustrated | Not Illustrated |
| index_date | 2024-07-03T19:21:11Z |
| indexdate | 2024-08-01T16:15:45Z |
| institution | BVB |
| isbn | 9783030906658 |
| issn | 2192-810X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033258023 |
| oclc_num | 1304478475 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-526 DE-11 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-2070s DE-522 DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-1050 DE-526 DE-11 |
| physical | 1 Online-Ressource (XXXVII, 416 Seiten) 413 Illustrationen, 153 Illustrationen (farbig) |
| psigel | ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2022 ZDB-30-PQE BTW_PDA_PQE_Kauf ZDB-30-PQE FHD01_PQE_Kauf |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Springer Springer International Publishing |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Schlegelmilch, Bodo B. 1955- Global Marketing Strategy An Executive Digest Marketing International Business Business Analytics International business enterprises Business—Data processing Internationales Marketing (DE-588)4125431-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4124261-0 (DE-588)4168907-0 (DE-588)4120697-6 |
| title | Global Marketing Strategy An Executive Digest |
| title_auth | Global Marketing Strategy An Executive Digest |
| title_exact_search | Global Marketing Strategy An Executive Digest |
| title_exact_search_txtP | Global Marketing Strategy An Executive Digest |
| title_full | Global Marketing Strategy An Executive Digest by Bodo B. Schlegelmilch |
| title_fullStr | Global Marketing Strategy An Executive Digest by Bodo B. Schlegelmilch |
| title_full_unstemmed | Global Marketing Strategy An Executive Digest by Bodo B. Schlegelmilch |
| title_short | Global Marketing Strategy |
| title_sort | global marketing strategy an executive digest |
| title_sub | An Executive Digest |
| topic | Marketing International Business Business Analytics International business enterprises Business—Data processing Internationales Marketing (DE-588)4125431-4 gnd Strategisches Management (DE-588)4124261-0 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing International Business Business Analytics International business enterprises Business—Data processing Internationales Marketing Strategisches Management Marketingmanagement Marketingstrategie |
| url | https://doi.org/10.1007/978-3-030-90665-8 |
| work_keys_str_mv | AT schlegelmilchbodob globalmarketingstrategyanexecutivedigest |